Finding the right publications has never been so easy!
In this section, you can access coverage area maps and publication datasheets for any AdWest member publication. Detailed coverage maps or footprints are based on third-party verified circulation statements. Each footprint incorporates all communities in which the newspaper achieves a MINIMUM circulation penetration of 40%. Circulation by community breakdowns are taken from the most recent CMCA audit statement and based on the ENTIRE coverage area of the newspaper.
Publication datasheets are essentially a 'mini media kit' for each newspaper. Each datasheet includes specific information such as: ROP rates, circulation breakdowns, mechanical specs, available supplements and features as well as some general market and demographic characteristics of the area served by the publication.
A number of different search options are available including options for searching for both communities falling within a Distribution Footprint or; communities being served by ANY circulation (40% circulation penetration not applicable).