Wetaskiwin Pipestone Flyer*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth140
    zoneAB-CENTRAL (RED DEER)
  • circulation
  • total circulation:9,339
     paid:0
     controlled:9,339
     electronic:
    audit date: 2023/12/27
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.87
    Full Colour 1/4 page $123.00
    1/2 page $192.00
    full page $260.00
    position charge 0.25% of ad cost
    career / classified rate$2.01
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • quantity (confirm prior) 9,290
     
    publication specification
    6 column Tabloid format. Page depth 140 agates Publisher's rights reserved.
     
    booking deadline Thu 12pm MT
    material deadline Fri 12pm MT
  • ROP specifications
  • 1C - 1.187" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 7.717"
    2C - 2.5" 7C - 9.028"
    3C - 3.806" 8C - 10.33"
    4C - 5.111" 9C - 0.0"
    5C - 6.417" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.5"h
    1/8 page (V) 3.25"w x 3.75"h
    1/4 page (V) 5.0"w x 5.0"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 6.66"h
    1/2 page (H) 10.25"w x 5"h
    1/2 page (V) 5.0"w x 10.0"h
    3/4 page (V) 10.25"w x 7.5"h
    Page Dominant 8.5"w x 7.5"h
    Full page 10.25"w x 10.0"h
  • demographics
  • total population  
    males 17,244
    females 16,974
    total households  
    with children 3,572
    without children 4,005
    person / household 2.6
  • household income
  • average $68,032
    percent over $60k 43%
    percent over $100k 17%
  • education
  • none 24%
    other 76%
    high school 27%
    trades 15%
    college 21%
    university 12%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,447
    cell and internet $533
    home renovations $3,070
    rrsp's $1,529
    lotteries $135
    health insurance $345
    appliances $356
    furnishings $752
    computer hardware $329
    auto / truck purchase $3,197
    auto / truck lease $634
    air travel $379
  • agriculture
  • total number of farms 1,671
    livestock farms 54
    oilseed farms 119
    wheat farms 33
    farms using internet 596
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.