general
frequency | wkly a |
publication day | friday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 220 |
zone | MB-NORTH WEST |
circulation
total circulation: | 1,021 |
paid: | 1,021 |
controlled: | 0 |
electronic: | |
audit date: | 2019/05/17 |
audit basis: | CMCA-Paid |
ROP rates
Level 1 Open Gross | $0.59 |
Full Colour |
1/4 page |
$84.00 |
|
1/2 page |
$140.00 |
|
full page |
$140.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.59 |
Net FSI rate charge (CPM) | $100.00 |
inserts
quantity (confirm prior)
|
1,200
|
publication specification
|
Friday publication
|
booking deadline
|
Tue 12pm CT
|
material deadline
|
Tue 4pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 6.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.25"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 15.71"h
|
3/4 page (V)
|
10.25"w x 11.785"h
|
Page Dominant
|
8.5"w x 11.785"h
|
Full page
|
10.25"w x 15.71"h
|
|
demographics
total population |
|
males |
4,085 |
females |
4,298 |
total households |
|
with children |
687 |
without children |
451 |
person / household |
2.8 |
household income
average |
$60,486 |
percent over $60k |
36% |
percent over $100k |
14% |
education
none |
26% |
other |
74% |
high school |
21% |
trades |
12% |
college |
24% |
university |
16% |
labour force top industries
average household spending / yr
mortgage payments |
$4,004 |
cell and internet |
$537 |
home renovations |
$2,540 |
rrsp's |
$1,320 |
lotteries |
$124 |
health insurance |
$284 |
appliances |
$329 |
furnishings |
$767 |
computer hardware |
$288 |
auto / truck purchase |
$2,627 |
auto / truck lease |
$589 |
air travel |
$311 |
agriculture
total number of farms |
0 |
livestock farms |
0 |
oilseed farms |
0 |
wheat farms |
0 |
farms using internet |
0 |
|