general
| frequency | wkly a |
| publication day | friday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 210 |
| zone | AB-60MIN-EDMONTON |
circulation
| total circulation: | 16,490 |
| paid: | 0 |
| controlled: | 16,490 |
| electronic: | |
| audit date: | 2015/12/15 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $1.00 |
| Full Colour |
1/4 page |
$200.00 |
|
1/2 page |
$200.00 |
|
full page |
$200.00 |
| position charge |
N/A
|
| career / classified rate | $1.00 |
| Net FSI rate charge (CPM) | $82.50 |
inserts
| quantity (confirm prior)
|
19,289
|
|
publication specification
|
|
Publishers rights reserved. Reservations and Closing Tuesday 5:00 pm
|
| booking deadline
|
Mon 5pm MST
|
| material deadline
|
Tue 12pm MST
|
|
ROP specifications
|
1C -
0.0"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
9.5"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
0.0"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
9.5"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.5"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
7.75"w x 11.5"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.4"w x 5"h
|
|
1/3 page (V)
|
6.4"w x 7.5"h
|
|
1/2 page (H)
|
9.5"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
9.5"w x 15"h
|
|
demographics
| total population |
|
| males |
24,079 |
| females |
23,061 |
| total households |
|
| with children |
5,655 |
| without children |
4,801 |
| person / household |
2.8 |
household income
| average |
$66,740 |
| percent over $60k |
54% |
| percent over $100k |
23% |
education
| none |
19% |
| other |
80% |
| high school |
27% |
| trades |
20% |
| college |
23% |
| university |
10% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,389 |
| cell and internet |
$533 |
| home renovations |
$3,081 |
| rrsp's |
$1,449 |
| lotteries |
$139 |
| health insurance |
$357 |
| appliances |
$385 |
| furnishings |
$765 |
| computer hardware |
$303 |
| auto / truck purchase |
$3,172 |
| auto / truck lease |
$658 |
| air travel |
$384 |
agriculture
| total number of farms |
0 |
| livestock farms |
80 |
| oilseed farms |
321 |
| wheat farms |
84 |
| farms using internet |
794 |
|
