Battlefords Regional Optimist* (The)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Alana Schweitzer
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North West
  • circulation
  • total circulation:13,493
     paid:0
     controlled:13,493
    audit date: 2016/02/18
    audit basis: CMCA Free
  • ROP rates
  • ROP open line rate$1.18
    colour B + 1C $185.00
    B + 2C $215.00
    process $172.00
    position charge 0.20% of ad cost
    career / classified rate$1.18
    Net FSI rate charge (CPM)$70.00
  • inserts
  • Insert quantity required 14,360
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. FOLDING CHARGES APPLICABLE. ABLE TO ACCEPT SKIDS.
    shipping address
    Battlefords Regional Optimist (The) c/o Battlefords Publishing 892 104th Street, North Battleford, SK, S9A 3E6
     
    booking deadline Fri 12pm MST
    material deadline Mon 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.875"w x 3.86"h"
    1/4 page (V) 4.875"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.875"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • special supplements
  • AGRICULTURE - General, SMALL BUSINESS - General
  • demographics
  • total population  
    males 19,024
    females 19,365
    total households  
    with children 3,453
    without children 4,011
    person / household 2.5
  • household income
  • average $51,239
    percent over $60k 30%
    percent over $100k 9%
  • education
  • none 27%
    other 72%
    high school 24%
    trades 14%
    college 18%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Health care and social assistance 13%
    Retail trade 11%
    Educational services 9%
    Construction 6%
  • average household spending / yr
  • mortgage payments $3,505
    cell and internet $477
    home renovations $2,519
    rrsp's $669
    lotteries $104
    health insurance $272
    appliances $345
    furnishings $659
    computer hardware $219
    auto / truck purchase $2,182
    auto / truck lease $463
    air travel $259
  • agriculture
  • total number of farms 2,415
    livestock farms 59
    oilseed farms 326
    wheat farms 275
    farms using internet 897
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data