Moose Jaw Times Herald EMC (Formerly Rural Roots South)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Nancy Johnson
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth215
    zoneSK - 60min - Regina
  • circulation
  • total circulation:21,358
     paid:0
     controlled:21,358
    audit date: 2017/03/09
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.98
    colour B + 1C $200.00
    B + 2C $200.00
    process $172.00
    position charge 0.25% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$82.00
  • inserts
  • Insert quantity required 22,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Moose Jaw Times Herald 44 Fairford St. W, Moose Jaw, SK, S6H 1V1
     
    booking deadline Thurs 2pm MST
    material deadline Thurs 2pm MST
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • demographics
  • total population  
    males 24,116
    females 25,287
    total households  
    with children 4,840
    without children 5,442
    person / household 2.4
  • household income
  • average $51,739
    percent over $60k 36%
    percent over $100k 12%
  • education
  • none 18%
    other 82%
    high school 27%
    trades 16%
    college 21%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 15%
    Health care and social assistance 12%
    Retail trade 11%
    Educational services 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $3,473
    cell and internet $500
    home renovations $2,586
    rrsp's $909
    lotteries $119
    health insurance $294
    appliances $347
    furnishings $704
    computer hardware $260
    auto / truck purchase $2,505
    auto / truck lease $506
    air travel $299
  • agriculture
  • total number of farms 2,439
    livestock farms 46
    oilseed farms 115
    wheat farms 927
    farms using internet 1,085
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data