Moose Jaw Rural Roots South*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Nancy Johnson
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth215
    zoneSK - 60min - Regina
  • circulation
  • total circulation:23,464
     paid:0
     controlled:23,464
    audit date: 2015/06/10
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.98
    colour B + 1C $200.00
    B + 2C $200.00
    process $200.00
    position charge 0.25% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$82.00
  • inserts
  • Insert quantity required 22,650
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Rural Roots South 444 River Street West, Moose Jaw, SK, S6H 1V1
     
    booking deadline Thurs 2pm MST
    material deadline Thurs 2pm MST
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • demographics
  • total population  
    males 28,016
    females 28,980
    total households  
    with children 5,762
    without children 6,481
    person / household 2.4
  • household income
  • average $54,243
    percent over $60k 35%
    percent over $100k 12%
  • education
  • none 19%
    other 81%
    high school 27%
    trades 16%
    college 21%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Health care and social assistance 12%
    Retail trade 10%
    Educational services 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $3,539
    cell and internet $504
    home renovations $2,629
    rrsp's $897
    lotteries $120
    health insurance $298
    appliances $352
    furnishings $710
    computer hardware $258
    auto / truck purchase $2,496
    auto / truck lease $510
    air travel $298
  • agriculture
  • total number of farms 3,759
    livestock farms 61
    oilseed farms 214
    wheat farms 1,281
    farms using internet 1,681
    Report printed: March 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data