Melfort/Nipawin Northeast Sun (Regional: NE Sask)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Shawn Cornell
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneSK - North East
  • circulation
  • total circulation:21,589
     paid:0
     controlled:21,589
    audit date: 2018/06/28
    audit basis: Sworn-Free
  • ROP rates
  • ROP open line rate$1.09
    colour B + 1C $178.00
    B + 2C $178.00
    process $178.00
    position charge N/A
    career / classified rate$1.09
    Net FSI rate charge (CPM)$77.00
  • inserts
  • Insert quantity required 21,800
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Northeast Sun c/o Saskatoon Star Phoenix 204 5th Ave North, Saskatoon, SK, S7K 2P1
     
    booking deadline Thur 3pm CT
    material deadline Fri 3pm CT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.1"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 8.25"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 36,968
    females 37,570
    total households  
    with children 7,755
    without children 9,168
    person / household 2.4
  • household income
  • average $50,556
    percent over $60k 30%
    percent over $100k 10%
  • education
  • none 25%
    other 75%
    high school 28%
    trades 15%
    college 17%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 26%
    Health care and social assistance 10%
    Retail trade 10%
    Manufacturing 7%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $3,305
    cell and internet $457
    home renovations $2,683
    rrsp's $619
    lotteries $110
    health insurance $297
    appliances $354
    furnishings $628
    computer hardware $213
    auto / truck purchase $2,169
    auto / truck lease $506
    air travel $256
  • agriculture
  • total number of farms 6,029
    livestock farms 146
    oilseed farms 1,748
    wheat farms 453
    farms using internet 2,390
    Report printed: November 13, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data