general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 10C tabloid |
| career / classified format | 9C tabloid |
| page depth | 160 |
| zone | AB-60MIN-EDMONTON |
circulation
| total circulation: | 12,168 |
| paid: | 0 |
| controlled: | 12,168 |
| electronic: | |
| audit date: | 2016/03/23 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $0.63 |
| Full Colour |
1/4 page |
$136.00 |
|
1/2 page |
$136.00 |
|
full page |
$136.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.00 |
| Net FSI rate charge (CPM) | $66.00 |
inserts
| quantity (confirm prior)
|
12,168
|
|
publication specification
|
|
a
|
| booking deadline
|
Mon 11am MT
|
| material deadline
|
Mon 12pm MT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.0"
|
6C -
6.8"
|
|
2C -
2.1"
|
7C -
8.0"
|
|
3C -
3.3"
|
8C -
9.1"
|
|
4C -
4.5"
|
9C -
10.3"
|
|
5C -
5.6"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 2.86"h
|
|
1/8 page (V)
|
2.0"w x 7.14"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.0"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.57"h
|
|
Page Dominant
|
8.25"w x 8.57"h
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
35,364 |
| females |
36,120 |
| total households |
|
| with children |
5,692 |
| without children |
6,081 |
| person / household |
2.2 |
household income
| average |
$76,253 |
| percent over $60k |
43% |
| percent over $100k |
20% |
education
| none |
9% |
| other |
91% |
| high school |
19% |
| trades |
10% |
| college |
19% |
| university |
43% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,069 |
| cell and internet |
$524 |
| home renovations |
$3,117 |
| rrsp's |
$2,537 |
| lotteries |
$179 |
| health insurance |
$366 |
| appliances |
$369 |
| furnishings |
$802 |
| computer hardware |
$303 |
| auto / truck purchase |
$3,177 |
| auto / truck lease |
$633 |
| air travel |
$462 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
2 |
| wheat farms |
1 |
| farms using internet |
5 |
|
