general
frequency | wkly a |
publication day | thursday |
ROP format | 10C tabloid |
career / classified format | 9C tabloid |
page depth | 160 |
zone | AB-60MIN-EDMONTON |
circulation
total circulation: | 12,188 |
paid: | 0 |
controlled: | 12,188 |
electronic: | |
audit date: | 2016/03/23 |
audit basis: | CMCA Free |
ROP rates
Level 1 Open Gross | $0.63 |
Full Colour |
1/4 page |
$136.00 |
|
1/2 page |
$136.00 |
|
full page |
$136.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.00 |
Net FSI rate charge (CPM) | $66.00 |
inserts
quantity (confirm prior)
|
12,188
|
publication specification
|
a
|
booking deadline
|
Mon 11am MT
|
material deadline
|
Mon 12pm MT
|
|
ROP specifications
1C -
0.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
0.0"
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
1C -
0.0"
|
6C -
6.8"
|
2C -
2.1"
|
7C -
8.0"
|
3C -
3.3"
|
8C -
9.1"
|
4C -
4.5"
|
9C -
10.3"
|
5C -
5.6"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 2.86"h
|
1/8 page (V)
|
2.0"w x 7.14"h
|
1/4 page (V)
|
5.0"w x 5.71"h
|
1/3 page (H)
|
10.25"w x 4.0"h
|
1/3 page (V)
|
5.0"w x 7.621"h
|
1/2 page (H)
|
10.25"w x 5.71"h
|
1/2 page (V)
|
5.0"w x 11.43"h
|
3/4 page (V)
|
10.25"w x 8.57"h
|
Page Dominant
|
8.25"w x 8.57"h
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
total population |
|
males |
42,296 |
females |
44,650 |
total households |
|
with children |
10,574 |
without children |
6,802 |
person / household |
2.6 |
household income
average |
$92,477 |
percent over $60k |
54% |
percent over $100k |
27% |
education
none |
12% |
other |
88% |
high school |
23% |
trades |
11% |
college |
23% |
university |
31% |
labour force top industries
average household spending / yr
mortgage payments |
$5,277 |
cell and internet |
$604 |
home renovations |
$3,277 |
rrsp's |
$3,909 |
lotteries |
$167 |
health insurance |
$438 |
appliances |
$416 |
furnishings |
$1,039 |
computer hardware |
$402 |
auto / truck purchase |
$3,509 |
auto / truck lease |
$721 |
air travel |
$500 |
agriculture
total number of farms |
6 |
livestock farms |
0 |
oilseed farms |
3 |
wheat farms |
1 |
farms using internet |
9 |
|