general
frequency | wkly a |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 8C tabloid |
page depth | 210 |
zone | SK-NORTH WEST |
circulation
total circulation: | 14,401 |
paid: | 0 |
controlled: | 14,401 |
electronic: | |
audit date: | 2016/11/18 |
audit basis: | CMCA-Free |
ROP rates
Level 1 Open Gross | $1.60 |
Full Colour |
1/4 page |
$83.00 |
|
1/2 page |
$118.00 |
|
full page |
$118.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.35 |
Net FSI rate charge (CPM) | $110.00 |
inserts
quantity (confirm prior)
|
16,100
|
publication specification
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 218 agates.
Publisher's rights reserved.
Reservation & closing: 2 days prior.
|
booking deadline
|
Fri 12pm MST
|
material deadline
|
Fri 12pm MST
|
|
ROP specifications
1C -
0.0"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
1C -
1.24"
|
6C -
8.14"
|
2C -
2.61"
|
7C -
9.44"
|
3C -
3.98"
|
8C -
0.0"
|
4C -
5.34"
|
9C -
0.0"
|
5C -
6.71"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.45"w x 3.0"h
|
1/8 page (H)
|
4.65"w x 3.86"h
|
1/8 page (V)
|
7.85"w x 11.5"h
|
1/4 page (V)
|
4.65"w x 7.79"h
|
1/3 page (H)
|
6.25"w x 5"h
|
1/3 page (V)
|
6.25"w x 7.5"h
|
1/2 page (H)
|
9.45"w x 7.79"h
|
1/2 page (V)
|
4.65"w x 15.57"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
9.45"w x 15.0"h
|
|
demographics
total population |
|
males |
22,754 |
females |
22,119 |
total households |
|
with children |
5,173 |
without children |
3,820 |
person / household |
2.7 |
household income
average |
$72,348 |
percent over $60k |
52% |
percent over $100k |
24% |
education
none |
22% |
other |
78% |
high school |
25% |
trades |
17% |
college |
22% |
university |
14% |
labour force top industries
average household spending / yr
mortgage payments |
$4,415 |
cell and internet |
$562 |
home renovations |
$3,170 |
rrsp's |
$1,708 |
lotteries |
$145 |
health insurance |
$359 |
appliances |
$364 |
furnishings |
$783 |
computer hardware |
$353 |
auto / truck purchase |
$2,890 |
auto / truck lease |
$601 |
air travel |
$361 |
agriculture
total number of farms |
1,715 |
livestock farms |
51 |
oilseed farms |
179 |
wheat farms |
88 |
farms using internet |
585 |
|