general
| frequency | weekly |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 218 |
| zone | SK - North West |
circulation
| total circulation: | 12,363 |
| paid: | 0 |
| controlled: | 12,363 |
| audit date: | 2012-10-12 |
| audit basis: | CMCA-Free |
ROP rates
| ROP open line rate | $1.10 |
| colour |
B + 1C |
$50.00 |
|
B + 2C |
$100.00 |
|
process |
$100.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.84 |
| Net FSI rate charge (CPM) | $66.00 |
inserts
| Insert quantity required
|
17,646
|
|
special instructions
|
|
No larger than 8.5" X 11"; Surcharge may be added according to weight. Folding charges applicable. ABLE TO ACCEPT SKIDS.
|
|
shipping address
|
|
Lloydminster Source c/o Edmonton Sun 49300 - 47 Street,
Edmonton, AB,
T6B 2P6
|
| bookine deadline
|
Fri 12pm MST
|
| material deadline
|
Fri 12pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.125"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
banner
|
10.25"w x 3.0"h"
|
|
1/8 page
|
5.0"w x 3.86"h"
|
|
1/4 page (V)
|
5.0"w x 7.79"h"
|
|
1/4 page (H)
|
6.75"w x 5"h"
|
|
1/3 Page (square)
|
6.75"w x 7.0"h"
|
|
1/2 page (V)
|
5.0"w x 15.57"h"
|
|
1/2 page (H)
|
10.25"w x 7.79"h"
|
|
page dominant
|
8.5"w x 11.75"h"
|
|
Full page
|
10.25"w x 15.57"h"
|
regular features
|
Advice, Arts, Culture, Literature, Careers, Classified Section, Cooking / Cuisine / Wine, Crossword Puzzle/Comics/Horoscope, Entertainment, Events, Finance/Economy, Movies Listings / Reviews
|
|
demographics
| total population |
|
| males |
22,192 |
| females |
21,550 |
| total households |
|
| with children |
5,111 |
| without children |
3,665 |
| person / household |
2.7 |
household income
| average |
$73,260 |
| percent over $60k |
53% |
| percent over $100k |
24% |
education
| none |
21% |
| other |
78% |
| high school |
25% |
| trades |
17% |
| college |
22% |
| university |
14% |
labour force top industries
| Mining and oil and gas extraction |
16% |
| Retail trade |
12% |
| Agriculture, forestry, fishing and hunting |
10% |
| Construction |
8% |
| Health care and social assistance |
8% |
average household spending / yr
| mortgage payments |
$4,454 |
| cell and internet |
$564 |
| home renovations |
$3,203 |
| rrsp's |
$1,741 |
| lotteries |
$146 |
| health insurance |
$362 |
| appliances |
$364 |
| furnishings |
$784 |
| computer hardware |
$358 |
| auto / truck purchase |
$2,914 |
| auto / truck lease |
$607 |
| air travel |
$364 |
agriculture
| total number of farms |
1,808 |
| livestock farms |
53 |
| oilseed farms |
187 |
| wheat farms |
92 |
| farms using internet |
602 |
|
