Erickson South Mountain Press*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Greg Nesbitt
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:1,387
     paid:46
     controlled:1,341
    audit date: 2016/06/22
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.76
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$0.76
    Net FSI rate charge (CPM)$154.00
  • inserts
  • Insert quantity required 1,600
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 15g. Surcharge for flyers weighing more than 15g.
    shipping address
    Erickson South Mountain Press c/o Crossroads This Week 353 Station Rd, Shoal Lake, MB, R0J 1Z0
     
    booking deadline Tuesday 12pm CST
    material deadline Tuesday 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.29"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.29"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 1,517
    females 1,497
    total households  
    with children 265
    without children 359
    person / household 2.1
  • household income
  • average $47,241
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 22%
    other 78%
    high school 28%
    trades 12%
    college 17%
    university 21%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 16%
    Health care and social assistance 13%
    Retail trade 11%
    Educational services 8%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $2,610
    cell and internet $396
    home renovations $2,339
    rrsp's $398
    lotteries $105
    health insurance $296
    appliances $335
    furnishings $546
    computer hardware $178
    auto / truck purchase $1,816
    auto / truck lease $431
    air travel $226
  • agriculture
  • total number of farms 310
    livestock farms 4
    oilseed farms 22
    wheat farms 16
    farms using internet 52
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data