Vermilion Voice
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth213
    zoneAB-CENTRAL (NORTH EAST)
  • circulation
  • total circulation:4,500
     paid:0
     controlled:4,500
     electronic:
    confirmed: 2025/04/03
    basis: Publ. Statement-Free
  • ROP rates
  • rate type standard
    position charge 10% of ad cost
  • inserts
  • net FSI rate charge (CPM)$100.00
    quantity (confirm prior) 5,200
  • deadlines
  • booking Fri 4pm MT
    material Mon 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.3" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 4.0"h
    1/8 page (V) 3.25"w x 6.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.0"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 6.75"w x 11.25"h
    Full page 10.25"w x 15.21"h
  • regular features
  • AGRICULTURE - Local News Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    LIFESTYLE - Family/Parenting Weekly
    LIFESTYLE - Food Weekly
    SPORTS - Calendar Weekly
  • population characteristics
  • total population 15,298
    age less than 35 41%
    age 55 and over 34%
    age 65 and over 19%
    visible minority 3%
    indigenous ancestry 6%
  • top labour force industries
  • agriculture, forestry, fishing and hunting 19%
    retail trade 9%
    health care and social assistance 9%
    educational services 9%
    mining, quarrying, and oil and gas extraction 8%
  • household characteristics
  • total households 7,049
    average persons/household 2.52
  • household income
  • median $ 88,745
    average $ 103,020
  • average annual household spending
  • child care$ 568
    mortgage for living quarters$ 8,684
    tuition fees$ 1,736
    food from Stores$ 10,830
    food from Restaurants$ 4,370
    clothing and accessories$ 3,507
    games of chance$ 189
    government-run lotteries$ 125
    charitable contributions$ 899
    automobiles$ 1,669
    airplane travel$ 1,213
    package vacations$ 1,185
    health care services$ 303
    retirement/pension funding$ 3,994
    entertainment$ 1,328
  • agriculture
  • total farm operators (farms) 1,364
    total purchases of chemicals ($) $ 22M
    beef farms 391
    oilseed farms 294
    wheat farms 69
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.