Vermilion Voice
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth213
    zoneAB-CENTRAL (NORTH EAST)
  • circulation
  • total circulation:4,500
     paid:0
     controlled:4,500
     electronic:
    audit date: 2024/02/01
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$0.99
    Full Colour 1/4 page $144.00
    1/2 page $185.00
    full page $226.00
    position charge 0.10% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$100.00
  • inserts
  • quantity (confirm prior) 5,200
     
    publication specification
     
    booking deadline Fri 4pm MT
    material deadline Mon 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.3" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.21"h
  • regular features
  • AGRICULTURE - Local News Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    LIFESTYLE - Family/Parenting Weekly
    LIFESTYLE - Food Weekly
    SPORTS - Calendar Weekly
  • demographics
  • total population  
    males 7,069
    females 7,003
    total households  
    with children 1,579
    without children 1,538
    person / household 2.6
  • household income
  • average $64,805
    percent over $60k 41%
    percent over $100k 16%
  • education
  • none 22%
    other 78%
    high school 25%
    trades 14%
    college 24%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,128
    cell and internet $527
    home renovations $3,133
    rrsp's $1,338
    lotteries $136
    health insurance $347
    appliances $358
    furnishings $719
    computer hardware $318
    auto / truck purchase $3,028
    auto / truck lease $635
    air travel $384
  • agriculture
  • total number of farms 1,322
    livestock farms 38
    oilseed farms 167
    wheat farms 68
    farms using internet 432
    Report printed: April 23, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.