general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 213 |
| zone | AB-NORTH EAST |
circulation
| total circulation: | 19,992 |
| paid: | 0 |
| controlled: | 19,992 |
| electronic: | |
| audit date: | 2015/08/17 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $1.18 |
| Full Colour |
1/4 page |
$245.00 |
|
1/2 page |
$345.00 |
|
full page |
$345.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.34 |
| Net FSI rate charge (CPM) | $176.00 |
inserts
| quantity (confirm prior)
|
12,000
|
|
publication specification
|
|
Publishers rights reserved. Reservations and Closing Monday 4:00 pm
|
| booking deadline
|
Fri 12pm MST
|
| material deadline
|
Fri 4pm MST
|
|
ROP specifications
|
1C -
1.18"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.18"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
7.75"w x 11.75"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.4"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.21"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.21"h
|
|
demographics
| total population |
|
| males |
26,677 |
| females |
23,027 |
| total households |
|
| with children |
6,100 |
| without children |
3,086 |
| person / household |
2.9 |
household income
| average |
$132,166 |
| percent over $60k |
82% |
| percent over $100k |
64% |
education
| none |
13% |
| other |
87% |
| high school |
22% |
| trades |
21% |
| college |
24% |
| university |
20% |
labour force top industries
average household spending / yr
| mortgage payments |
$6,460 |
| cell and internet |
$740 |
| home renovations |
$4,124 |
| rrsp's |
$6,012 |
| lotteries |
$228 |
| health insurance |
$621 |
| appliances |
$527 |
| furnishings |
$1,282 |
| computer hardware |
$551 |
| auto / truck purchase |
$5,178 |
| auto / truck lease |
$1,236 |
| air travel |
$765 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
0 |
|
