general
| frequency | wkly m |
| publication day | monday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 210 |
| zone | AB-CENTRAL (NORTH WEST) |
circulation
| total circulation: | 5,254 |
| paid: | 50 |
| controlled: | 5,254 |
| electronic: | |
| audit date: | 2024/02/28 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $0.87 |
| Full Colour |
1/4 page |
$71.00 |
|
1/2 page |
$122.00 |
|
full page |
$223.00 |
| position charge |
0.10% of ad cost
|
| career / classified rate | $0.87 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
5,800
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Tuesday 5:00 p.m.
|
| booking deadline
|
Wed 12pm MT
|
| material deadline
|
Thur 9am MT
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
3.0"w x 7.0"h
|
|
1/4 page (V)
|
4.65"w x 7.85"h
|
|
1/3 page (H)
|
9.45"w x 5.5"h
|
|
1/3 page (V)
|
4.65"w x 10.25"h
|
|
1/2 page (H)
|
9.45"w x 7.85"h
|
|
1/2 page (V)
|
4.65"w x 15.0"h
|
|
3/4 page (V)
|
9.45"w x 11.25"h
|
|
Page Dominant
|
7.85"w x 11.25"h
|
|
Full page
|
9.45"w x 15.0"h
|
|
demographics
| total population |
|
| males |
8,641 |
| females |
8,094 |
| total households |
|
| with children |
1,837 |
| without children |
1,626 |
| person / household |
2.6 |
household income
| average |
$73,707 |
| percent over $60k |
55% |
| percent over $100k |
27% |
education
| none |
23% |
| other |
77% |
| high school |
29% |
| trades |
17% |
| college |
21% |
| university |
9% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,803 |
| cell and internet |
$580 |
| home renovations |
$3,211 |
| rrsp's |
$1,806 |
| lotteries |
$147 |
| health insurance |
$369 |
| appliances |
$389 |
| furnishings |
$830 |
| computer hardware |
$350 |
| auto / truck purchase |
$3,674 |
| auto / truck lease |
$755 |
| air travel |
$447 |
agriculture
| total number of farms |
343 |
| livestock farms |
8 |
| oilseed farms |
5 |
| wheat farms |
2 |
| farms using internet |
63 |
|
