Lloydminster Source (AB)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly a
    publication daythursday
    ROP format6C tabloid
    career / classified format7C tabloid
    page depth210
    zoneAB-NORTH EAST
  • circulation
  • total circulation:15,186
     paid:0
     controlled:15,186
     electronic:
    audit date: 2016/05/10
    audit basis: CMCA Free
  • ROP rates
  • Level 1 Open Gross$1.37
    Full Colour 1/4 page $300.00
    1/2 page $300.00
    full page $300.00
    position charge 0.25% of ad cost
    career / classified rate$1.19
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 17,300
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Page Depth 210
     
    booking deadline Tue 12pm MT
    material deadline Tue 12pm MT
  • ROP specifications
  • 1C - 0.0" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 8.0"
    2C - 2.6" 7C - 9.45"
    3C - 4.0" 8C - 0.0"
    4C - 5.35" 9C - 0.0"
    5C - 6.7" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 4.65"w x 3.86"h
    1/8 page (V) 3.0"w x 6.0"h
    1/4 page (V) 4.65"w x 7.85"h
    1/3 page (H) 9.45"w x 5.25"h
    1/3 page (V) 4.65"w x 10.25"h
    1/2 page (H) 9.45"w x 7.85"h
    1/2 page (V) 4.65"w x 15.0"h
    3/4 page (V) 9.45"w x 11.785"h
    Page Dominant 7.85"w x 11.785"h
    Full page 9.45"w x 15.0"h
  • regular features
  • AGRICULTURE - Local News Weekly
  • demographics
  • total population  
    males 22,955
    females 22,294
    total households  
    with children 5,216
    without children 3,866
    person / household 2.7
  • household income
  • average $72,027
    percent over $60k 52%
    percent over $100k 24%
  • education
  • none 22%
    other 78%
    high school 25%
    trades 17%
    college 22%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,405
    cell and internet $561
    home renovations $3,158
    rrsp's $1,687
    lotteries $144
    health insurance $357
    appliances $363
    furnishings $781
    computer hardware $350
    auto / truck purchase $2,889
    auto / truck lease $601
    air travel $361
  • agriculture
  • total number of farms 1,754
    livestock farms 52
    oilseed farms 182
    wheat farms 90
    farms using internet 600
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.