Lloydminster Source (AB)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (bookings@adwest.ca)
Group or publisher: Reid Keebaugh
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format7C tabloid
    page depth210
    zoneAB - North East
  • circulation
  • total circulation:15,186
     paid:0
     controlled:15,186
    audit date: 2016/05/10
    audit basis: CMCA Free
  • ROP rates
  • ROP open line rate$1.48
    colour B + 1C $100.00
    B + 2C $100.00
    process $100.00
    position charge 0.25% of ad cost
    career / classified rate$1.28
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 17,300
     
    special instructions
    Must be folded to max finished size no larger than 8.5" x 11". MAX 35 GM WEIGHT. Bundled/strapped in 100's. Charges will apply for shipments not meeting these requirements.
    shipping address
    Lloydminster Source c/o Gazette Press 340 Carleton Drive, St. Albert, AB, T8N 7L3
     
    booking deadline Tue 12pm MST
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 0.0" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.25" 6C - 8.0"
    2C - 2.6" 7C - 9.45"
    3C - 4.0" 8C - 0.0"
    4C - 5.35" 9C - 0.0"
    5C - 6.7" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.25"w x 7.5"h"
    1/2 page (V) 5.0"w x 15"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.5"h"
    Full page 10.25"w x 15"h"
  • regular features
  • AGRICULTURE - Local News
  • special supplements
  • AGRICULTURE - General, AGRICULTURE - Safety
  • demographics
  • total population  
    males 22,955
    females 22,294
    total households  
    with children 5,216
    without children 3,866
    person / household 2.7
  • household income
  • average $72,027
    percent over $60k 52%
    percent over $100k 24%
  • education
  • none 22%
    other 78%
    high school 25%
    trades 17%
    college 22%
    university 14%
  • labour force top industries
  • Mining and oil and gas extraction 16%
    Retail trade 12%
    Agriculture, forestry, fishing and hunting 10%
    Health care and social assistance 8%
    Construction 8%
  • average household spending / yr
  • mortgage payments $4,405
    cell and internet $561
    home renovations $3,158
    rrsp's $1,687
    lotteries $144
    health insurance $357
    appliances $363
    furnishings $781
    computer hardware $350
    auto / truck purchase $2,889
    auto / truck lease $601
    air travel $361
  • agriculture
  • total number of farms 1,754
    livestock farms 52
    oilseed farms 182
    wheat farms 90
    farms using internet 600
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data