general
frequency | wkly a |
publication day | thursday |
ROP format | 6C tabloid |
career / classified format | 7C tabloid |
page depth | 210 |
zone | AB-NORTH EAST |
circulation
total circulation: | 15,186 |
paid: | 0 |
controlled: | 15,186 |
electronic: | |
audit date: | 2016/05/10 |
audit basis: | CMCA Free |
ROP rates
Level 1 Open Gross | $1.37 |
Full Colour |
1/4 page |
$300.00 |
|
1/2 page |
$300.00 |
|
full page |
$300.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.19 |
Net FSI rate charge (CPM) | $110.00 |
inserts
quantity (confirm prior)
|
17,300
|
publication specification
|
6 column Tabloid format. Col. W. 9.5 picas; Page Depth 210
|
booking deadline
|
Tue 12pm MT
|
material deadline
|
Tue 12pm MT
|
|
ROP specifications
1C -
0.0"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
1C -
0.0"
|
6C -
8.0"
|
2C -
2.6"
|
7C -
9.45"
|
3C -
4.0"
|
8C -
0.0"
|
4C -
5.35"
|
9C -
0.0"
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.45"w x 3.0"h
|
1/8 page (H)
|
4.65"w x 3.86"h
|
1/8 page (V)
|
3.0"w x 6.0"h
|
1/4 page (V)
|
4.65"w x 7.85"h
|
1/3 page (H)
|
9.45"w x 5.25"h
|
1/3 page (V)
|
4.65"w x 10.25"h
|
1/2 page (H)
|
9.45"w x 7.85"h
|
1/2 page (V)
|
4.65"w x 15.0"h
|
3/4 page (V)
|
9.45"w x 11.785"h
|
Page Dominant
|
7.85"w x 11.785"h
|
Full page
|
9.45"w x 15.0"h
|
regular features
AGRICULTURE - Local News |
Weekly |
|
demographics
total population |
|
males |
22,955 |
females |
22,294 |
total households |
|
with children |
5,216 |
without children |
3,866 |
person / household |
2.7 |
household income
average |
$72,027 |
percent over $60k |
52% |
percent over $100k |
24% |
education
none |
22% |
other |
78% |
high school |
25% |
trades |
17% |
college |
22% |
university |
14% |
labour force top industries
average household spending / yr
mortgage payments |
$4,405 |
cell and internet |
$561 |
home renovations |
$3,158 |
rrsp's |
$1,687 |
lotteries |
$144 |
health insurance |
$357 |
appliances |
$363 |
furnishings |
$781 |
computer hardware |
$350 |
auto / truck purchase |
$2,889 |
auto / truck lease |
$601 |
air travel |
$361 |
agriculture
total number of farms |
1,754 |
livestock farms |
52 |
oilseed farms |
182 |
wheat farms |
90 |
farms using internet |
600 |
|