general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 213 |
| zone | SK-SOUTH WEST |
circulation
| total circulation: | 1,988 |
| paid: | 1,607 |
| controlled: | 381 |
| electronic: | |
| audit date: | 2016/07/18 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.78 |
| Full Colour |
1/4 page |
$150.00 |
|
1/2 page |
$150.00 |
|
full page |
$150.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.48 |
| Net FSI rate charge (CPM) | $103.00 |
inserts
| quantity (confirm prior)
|
911
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 210 agates.
Publisher's rights reserved.
Reservation & closing: Wednesday previous.
|
| booking deadline
|
Thur 4pm MST
|
| material deadline
|
Thur 4pm MST
|
|
ROP specifications
|
1C -
1.14"
|
6C -
7.7"
|
|
2C -
2.45"
|
7C -
9.0"
|
|
3C -
3.77"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.39"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.14"
|
6C -
7.7"
|
|
2C -
2.45"
|
7C -
9.0"
|
|
3C -
3.77"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.39"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5"w x 3.86"h
|
|
1/8 page (V)
|
7.75"w x 11.75"h
|
|
1/4 page (V)
|
5"w x 7.79"h
|
|
1/3 page (H)
|
6.4"w x 5"h
|
|
1/3 page (V)
|
6.4"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.5"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.5"h
|
|
demographics
| total population |
|
| males |
2,007 |
| females |
1,992 |
| total households |
|
| with children |
438 |
| without children |
527 |
| person / household |
2.3 |
household income
| average |
$45,551 |
| percent over $60k |
32% |
| percent over $100k |
8% |
education
| none |
23% |
| other |
77% |
| high school |
31% |
| trades |
17% |
| college |
18% |
| university |
11% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,601 |
| cell and internet |
$500 |
| home renovations |
$2,543 |
| rrsp's |
$775 |
| lotteries |
$115 |
| health insurance |
$283 |
| appliances |
$355 |
| furnishings |
$710 |
| computer hardware |
$241 |
| auto / truck purchase |
$2,625 |
| auto / truck lease |
$519 |
| air travel |
$311 |
agriculture
| total number of farms |
473 |
| livestock farms |
11 |
| oilseed farms |
12 |
| wheat farms |
148 |
| farms using internet |
187 |
|
