NWT News/North
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Mike Scott
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneNWT/NU
  • circulation
  • total circulation:7,611
     paid:5,346
     controlled:2,265
    audit date: 2015/02/03
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$2.48
    colour B + 1C $200.00
    B + 2C $550.00
    process $550.00
    position charge N/A
    career / classified rate$5.22
    Net FSI rate charge (CPM)$150.00
  • inserts
  • Insert quantity required 10,151
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges of $50.00/CPM applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    NWT News/North c/o Canarctic Graphics 5108 50th Street, Yellowknife, NT, X1A 2R1
     
    booking deadline Thu 4pm MT
    material deadline Thu 4pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 6.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.25"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.357"h
    3/4 page (V) 10.25"w x 11.785"h
    Page Dominant 8.5"w x 11.785"h
    Full page 10.25"w x 15.357"h
  • demographics
  • total population  
    males 19,775
    females 18,725
    total households  
    with children 3,465
    without children 1,665
    person / household 2.9
  • household income
  • average $87,902
    percent over $60k 65%
    percent over $100k 40%
  • education
  • none 23%
    other 77%
    high school 19%
    trades 11%
    college 23%
    university 23%
  • labour force top industries
  • Public administration 21%
    Health care and social assistance 9%
    Retail trade 9%
    Transportation and warehousing 8%
    Construction 7%
  • average household spending / yr
  • mortgage payments $3,636
    cell and internet $570
    home renovations $2,798
    rrsp's $2,479
    lotteries $174
    health insurance $388
    appliances $367
    furnishings $881
    computer hardware $362
    auto / truck purchase $2,854
    auto / truck lease $701
    air travel $381
  • agriculture
  • total number of farms 0
    livestock farms 1
    oilseed farms 0
    wheat farms 0
    farms using internet 1
    Report printed: September 19, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data