NWT News/North
Research and support: AdWest Marketing Inc. (info@adwestmarketing.ca)
Bookings and material: SK Weekly Newspapers Assoc. (nnater@swna.com)
Group or publisher: Jack Sigvaldason
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneNWT/NU
  • circulation
  • total circulation:7,611
     paid:5,346
     controlled:2,265
    audit date: 2015/02/03
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$2.45
    colour B + 1C $200.00
    B + 2C $550.00
    process $550.00
    position charge N/A
    career / classified rate$4.26
    Net FSI rate charge (CPM)$150.00
  • inserts
  • Insert quantity required 10,151
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges of $50.00/CPM applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    NWT News/North c/o Canarctic Graphics 5108 50th Street, Yellowknife, NT, X1A 2R1
     
    booking deadline Thu 4pm MST
    material deadline Thu 4pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.36"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.36"h"
  • demographics
  • total population  
    males 19,781
    females 18,730
    total households  
    with children 3,466
    without children 1,666
    person / household 2.9
  • household income
  • average $87,980
    percent over $60k 65%
    percent over $100k 40%
  • education
  • none 23%
    other 77%
    high school 19%
    trades 11%
    college 23%
    university 23%
  • labour force top industries
  • Public administration 21%
    Health care and social assistance 9%
    Retail trade 9%
    Transportation and warehousing 8%
    Construction 7%
  • average household spending / yr
  • mortgage payments $3,641
    cell and internet $570
    home renovations $2,799
    rrsp's $2,480
    lotteries $174
    health insurance $388
    appliances $367
    furnishings $881
    computer hardware $363
    auto / truck purchase $2,855
    auto / truck lease $700
    air travel $380
  • agriculture
  • total number of farms 0
    livestock farms 12
    oilseed farms 70
    wheat farms 14
    farms using internet 37
    Report printed: April 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data