general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 207 |
| zone | AB-CENTRAL (SOUTH EAST) |
circulation
| total circulation: | 27,615 |
| paid: | 59 |
| controlled: | 27,556 |
| electronic: | |
| audit date: | 2024/02/02 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.36 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$137.00 |
|
full page |
$151.00 |
| position charge |
N/A
|
| career / classified rate | $2.05 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
27,111
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Monday 5 p.m.
|
| booking deadline
|
Mon 4pm MT
|
| material deadline
|
Mon 4pm MT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
7.0"
|
|
2C -
2.244"
|
7C -
8.2"
|
|
3C -
3.375"
|
8C -
9.45"
|
|
4C -
4.6"
|
9C -
0.0"
|
|
5C -
5.8"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.043"
|
6C -
7.047"
|
|
2C -
2.244"
|
7C -
8.248"
|
|
3C -
3.444"
|
8C -
9.485"
|
|
4C -
4.645"
|
9C -
0.0"
|
|
5C -
5.846"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.6"w x 3.86"h
|
|
1/8 page (V)
|
2.25"w x 7.75"h
|
|
1/4 page (V)
|
4.6"w x 7.85"h
|
|
1/3 page (H)
|
9.45"w x 5.5"h
|
|
1/3 page (V)
|
4.6"w x 10.25"h
|
|
1/2 page (H)
|
9.45"w x 7.85"h
|
|
1/2 page (V)
|
4.65"w x 14.78"h
|
|
3/4 page (V)
|
9.45"w x 11.25"h
|
|
Page Dominant
|
8.2"w x 11.25"h
|
|
Full page
|
9.45"w x 14.78"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| AUTOMOTIVE - Vehicle Sales |
Monthly |
| CLASSIFIED - Services Directory |
Weekly |
| ENTERTAINMENT - Calendar |
Monthly |
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,521 |
| cell and internet |
$563 |
| home renovations |
$3,177 |
| rrsp's |
$1,407 |
| lotteries |
$132 |
| health insurance |
$343 |
| appliances |
$377 |
| furnishings |
$784 |
| computer hardware |
$330 |
| auto / truck purchase |
$3,130 |
| auto / truck lease |
$595 |
| air travel |
$373 |
agriculture
| total number of farms |
6,978 |
| livestock farms |
225 |
| oilseed farms |
341 |
| wheat farms |
792 |
| farms using internet |
2,749 |
|
