general
| frequency | wkly a |
| publication day | monday |
| ROP format | 10C tabloid |
| career / classified format | 9C tabloid |
| page depth | 160 |
| zone | AB-NORTH EAST |
circulation
| total circulation: | 14,450 |
| paid: | 0 |
| controlled: | 14,450 |
| electronic: | |
| audit date: | 2013/07/25 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $0.51 |
| Full Colour |
1/4 page |
$120.00 |
|
1/2 page |
$120.00 |
|
full page |
$120.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.13 |
| Net FSI rate charge (CPM) | $88.00 |
inserts
| quantity (confirm prior)
|
14,600
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Fri. 5:00 p.m. 10 Col., 176 agate lines.
|
| booking deadline
|
Thu 12pm MST
|
| material deadline
|
Thu 12pm MST
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
1.0"
|
6C -
6.8"
|
|
2C -
2.1"
|
7C -
8.0"
|
|
3C -
3.3"
|
8C -
9.1"
|
|
4C -
4.5"
|
9C -
10.3"
|
|
5C -
5.6"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 2.86"h
|
|
1/8 page (V)
|
8.25"w x 8.5"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
6.125"w x 4.5"h
|
|
1/3 page (V)
|
6.12"w x 6.25"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
22,754 |
| females |
22,119 |
| total households |
|
| with children |
5,173 |
| without children |
3,820 |
| person / household |
2.7 |
household income
| average |
$72,348 |
| percent over $60k |
52% |
| percent over $100k |
24% |
education
| none |
22% |
| other |
78% |
| high school |
25% |
| trades |
17% |
| college |
22% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,415 |
| cell and internet |
$562 |
| home renovations |
$3,170 |
| rrsp's |
$1,708 |
| lotteries |
$145 |
| health insurance |
$359 |
| appliances |
$364 |
| furnishings |
$783 |
| computer hardware |
$353 |
| auto / truck purchase |
$2,890 |
| auto / truck lease |
$601 |
| air travel |
$361 |
agriculture
| total number of farms |
0 |
| livestock farms |
51 |
| oilseed farms |
179 |
| wheat farms |
88 |
| farms using internet |
585 |
|
