general
| frequency | wkly a |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 210 |
| zone | AB-NORTH EAST |
circulation
| total circulation: | 14,377 |
| paid: | 0 |
| controlled: | 14,377 |
| electronic: | |
| audit date: | 2015/11/20 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $1.12 |
| Full Colour |
1/4 page |
$50.00 |
|
1/2 page |
$300.00 |
|
full page |
$300.00 |
| position charge |
N/A
|
| career / classified rate | $0.95 |
| Net FSI rate charge (CPM) | $71.50 |
inserts
| quantity (confirm prior)
|
16,000
|
|
publication specification
|
|
6 column Tabloid format. Col. W. 9.5 picas; Page Depth 218
|
| booking deadline
|
Thu 12pm MST
|
| material deadline
|
Thu 4pm MST
|
|
ROP specifications
|
1C -
0.0"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.25"
|
6C -
8.0"
|
|
2C -
2.6"
|
7C -
9.45"
|
|
3C -
4.0"
|
8C -
0.0"
|
|
4C -
5.35"
|
9C -
0.0"
|
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
8.5"w x 11.5"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.25"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.57"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.57"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
|
demographics
| total population |
|
| males |
22,420 |
| females |
21,802 |
| total households |
|
| with children |
5,097 |
| without children |
3,745 |
| person / household |
2.7 |
household income
| average |
$72,908 |
| percent over $60k |
52% |
| percent over $100k |
24% |
education
| none |
21% |
| other |
78% |
| high school |
25% |
| trades |
17% |
| college |
22% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,398 |
| cell and internet |
$562 |
| home renovations |
$3,165 |
| rrsp's |
$1,725 |
| lotteries |
$145 |
| health insurance |
$360 |
| appliances |
$364 |
| furnishings |
$783 |
| computer hardware |
$352 |
| auto / truck purchase |
$2,924 |
| auto / truck lease |
$607 |
| air travel |
$366 |
agriculture
| total number of farms |
1,629 |
| livestock farms |
49 |
| oilseed farms |
169 |
| wheat farms |
83 |
| farms using internet |
550 |
|
