Lloydminster Source (AB) - Tue
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (bookings@adwest.ca)
Group or publisher: Reid Keebaugh
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format7C tabloid
    page depth210
    zoneAB - North East
  • circulation
  • total circulation:14,377
     paid:0
     controlled:14,377
    audit date: 2015/11/20
    audit basis: CMCA Free
  • ROP rates
  • ROP open line rate$1.12
    colour B + 1C $50.00
    B + 2C $50.00
    process $300.00
    position charge N/A
    career / classified rate$0.95
    Net FSI rate charge (CPM)$71.50
  • inserts
  • Insert quantity required 16,000
     
    special instructions
    Must be folded to max finished size no larger than 8.5" x 11". MAX 80 GM WEIGHT. Bundled/strapped in 100's. Charges will apply for shipments not meeting these requirements.
    shipping address
    Lloydminster Source c/o Edmonton Sun 9300 47 Street, Edmonton, AB, T6B 2P6
     
    booking deadline Thu 12pm MST
    material deadline Thu 4pm MST
  • ROP specifications
  • 1C - 0.0" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.25" 6C - 8.0"
    2C - 2.6" 7C - 9.45"
    3C - 4.0" 8C - 0.0"
    4C - 5.35" 9C - 0.0"
    5C - 6.7" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.25"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.57"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.5"h"
    Full page 10.25"w x 15.57"h"
  • regular features
  • AGRICULTURE - Local News
  • special supplements
  • FINANCE/INVESTMENT - General, FINANCE/INVESTMENT - Investing, FINANCE/INVESTMENT - RRSP`s, HOME IMPROVEMENT - General, HOME IMPROVEMENT - Lawn and Garden, HOME IMPROVEMENT - Renovations, HOME IMPROVEMENT - Spring, SMALL BUSINESS - Small Business Week, SPORTS/FITNESS/RECREATION - Minor Hockey Week
  • demographics
  • total population  
    males 22,420
    females 21,802
    total households  
    with children 5,097
    without children 3,745
    person / household 2.7
  • household income
  • average $72,908
    percent over $60k 52%
    percent over $100k 24%
  • education
  • none 21%
    other 78%
    high school 25%
    trades 17%
    college 22%
    university 14%
  • labour force top industries
  • Mining and oil and gas extraction 16%
    Retail trade 12%
    Agriculture, forestry, fishing and hunting 9%
    Construction 8%
    Health care and social assistance 8%
  • average household spending / yr
  • mortgage payments $4,398
    cell and internet $562
    home renovations $3,165
    rrsp's $1,725
    lotteries $145
    health insurance $360
    appliances $364
    furnishings $783
    computer hardware $352
    auto / truck purchase $2,924
    auto / truck lease $607
    air travel $366
  • agriculture
  • total number of farms 1,629
    livestock farms 49
    oilseed farms 169
    wheat farms 83
    farms using internet 550
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data