general
frequency | wkly a |
publication day | tuesday |
ROP format | 10C tabloid |
career / classified format | 9C tabloid |
page depth | 160 |
zone | SK-NORTH WEST |
circulation
total circulation: | 13,886 |
paid: | 33 |
controlled: | 13,853 |
electronic: | |
audit date: | 2013/07/25 |
audit basis: | CMCA-Free |
ROP rates
Level 1 Open Gross | $1.54 |
Full Colour |
1/4 page |
$178.00 |
|
1/2 page |
$178.00 |
|
full page |
$178.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.33 |
Net FSI rate charge (CPM) | $110.00 |
inserts
quantity (confirm prior)
|
15,000
|
publication specification
|
10 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 160 agates.
Publisher's rights reserved.
Reservation & closing: 2 days prior.
|
booking deadline
|
Mon 12pm MST
|
material deadline
|
Mon 12pm MST
|
|
ROP specifications
1C -
0.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
0.0"
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
1C -
1.0"
|
6C -
6.8"
|
2C -
2.1"
|
7C -
8.0"
|
3C -
3.3"
|
8C -
0.0"
|
4C -
4.5"
|
9C -
10.3"
|
5C -
5.6"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 2.86"h
|
1/8 page (V)
|
8.25"w x 8.5"h
|
1/4 page (V)
|
5.0"w x 5.71"h
|
1/3 page (H)
|
6.125"w x 4.5"h
|
1/3 page (V)
|
6.12"w x 6.25"h
|
1/2 page (H)
|
10.25"w x 5.71"h
|
1/2 page (V)
|
5.0"w x 11.43"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
total population |
|
males |
22,571 |
females |
21,929 |
total households |
|
with children |
5,147 |
without children |
3,735 |
person / household |
2.7 |
household income
average |
$72,762 |
percent over $60k |
52% |
percent over $100k |
24% |
education
none |
22% |
other |
78% |
high school |
25% |
trades |
17% |
college |
22% |
university |
14% |
labour force top industries
average household spending / yr
mortgage payments |
$4,438 |
cell and internet |
$564 |
home renovations |
$3,182 |
rrsp's |
$1,733 |
lotteries |
$145 |
health insurance |
$360 |
appliances |
$364 |
furnishings |
$786 |
computer hardware |
$356 |
auto / truck purchase |
$2,908 |
auto / truck lease |
$604 |
air travel |
$363 |
agriculture
total number of farms |
1,686 |
livestock farms |
50 |
oilseed farms |
177 |
wheat farms |
87 |
farms using internet |
576 |
|