Lloydminster Meridian Source
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format7C tabloid
    page depth177
    zoneSK-NORTH WEST
  • circulation
  • total circulation:14,966
     paid:0
     controlled:14,966
     electronic:
    audit date: 2024/02/22
    audit basis: Publisher Sworn - Free
  • ROP rates
  • Level 1 Open Gross$1.66
    Full Colour 1/4 page $89.00
    1/2 page $123.00
    full page $123.00
    position charge 0.25% of ad cost
    career / classified rate$1.38
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 15,000
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 218 agates. Publisher's rights reserved. Reservation & closing: 2 days prior.
     
    booking deadline Fri 2pm CT
    material deadline Mon 10am CT
  • ROP specifications
  • 1C - 0.0" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 8.14"
    2C - 2.61" 7C - 9.44"
    3C - 3.98" 8C - 0.0"
    4C - 5.34" 9C - 0.0"
    5C - 6.71" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 4.65"w x 3.86"h
    1/8 page (V) 3.0"w x 7.0"h
    1/4 page (V) 4.65"w x 7.857"h
    1/3 page (H) 9.45"w x 4.33"h
    1/3 page (V) 4.65"w x 8.75"h
    1/2 page (H) 9.45"w x 5.714"h
    1/2 page (V) 4.65"w x 12.64"h
    3/4 page (V) 9.45"w x 9.75"h
    Page Dominant 7.85"w x 9.75"h
    Full page 9.45"w x 12.64"h
  • demographics
  • total population  
    males 23,542
    females 22,770
    total households  
    with children 5,324
    without children 4,003
    person / household 2.7
  • household income
  • average $71,429
    percent over $60k 52%
    percent over $100k 23%
  • education
  • none 22%
    other 78%
    high school 25%
    trades 17%
    college 22%
    university 13%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,398
    cell and internet $564
    home renovations $3,138
    rrsp's $1,681
    lotteries $143
    health insurance $354
    appliances $364
    furnishings $783
    computer hardware $349
    auto / truck purchase $2,958
    auto / truck lease $602
    air travel $370
  • agriculture
  • total number of farms 1,914
    livestock farms 57
    oilseed farms 198
    wheat farms 104
    farms using internet 667
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.