Lloydminster Source (SK) - Thu
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Reid Keebaugh
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth210
    zoneSK - North West
  • circulation
  • total circulation:15,186
     paid:0
     controlled:15,186
    audit date: 2016/05/10
    audit basis: CMCA Free
  • ROP rates
  • ROP open line rate$1.48
    colour B + 1C $100.00
    B + 2C $100.00
    process $100.00
    position charge 0.25% of ad cost
    career / classified rate$1.28
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 17,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    Lloydminster Source c/o St. Albert Gazette 340 Carleton Drive, St. Albert, AB, T8N 7L3
     
    booking deadline Tue 12pm MST
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 0.0" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.24" 6C - 8.14"
    2C - 2.61" 7C - 9.44"
    3C - 3.98" 8C - 0.0"
    4C - 5.34" 9C - 0.0"
    5C - 6.71" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h"
    1/8 page 4.65"w x 3.86"h"
    1/4 page (V) 4.65"w x 7.79"h"
    1/4 page (H) 6.25"w x 5"h"
    1/3 page (square) 6.25"w x 7.5"h"
    1/2 page (V) 4.65"w x 15.57"h"
    1/2 page (H) 9.45"w x 7.79"h"
    Page Dominant 7.85"w x 11.5"h"
    Full page 9.45"w x 15.57"h"
  • demographics
  • total population  
    males 22,754
    females 22,119
    total households  
    with children 5,173
    without children 3,820
    person / household 2.7
  • household income
  • average $72,348
    percent over $60k 52%
    percent over $100k 24%
  • education
  • none 22%
    other 78%
    high school 25%
    trades 17%
    college 22%
    university 14%
  • labour force top industries
  • Mining and oil and gas extraction 16%
    Retail trade 12%
    Agriculture, forestry, fishing and hunting 10%
    Construction 8%
    Health care and social assistance 8%
  • average household spending / yr
  • mortgage payments $4,415
    cell and internet $562
    home renovations $3,170
    rrsp's $1,708
    lotteries $145
    health insurance $359
    appliances $364
    furnishings $783
    computer hardware $353
    auto / truck purchase $2,890
    auto / truck lease $601
    air travel $361
  • agriculture
  • total number of farms 1,715
    livestock farms 51
    oilseed farms 179
    wheat farms 88
    farms using internet 585
    Report printed: May 30, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data