Maple Creek News - Thu
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Coleen Campbell
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South West
  • circulation
  • total circulation:1,527
     paid:1,470
     controlled:57
    audit date: 2016/12/06
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.75
    colour B + 1C $170.00
    B + 2C $240.00
    process $172.00
    position charge 0.15% of ad cost
    career / classified rate$0.75
    Net FSI rate charge (CPM)$85.00
  • inserts
  • Insert quantity required 2,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. ABLE TO ACCEPT SKIDS
    shipping address
    Maple Creek News 116 Harder Street,, Maple Creek, SK, S0N 1N0
     
    booking deadline Fri 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • CLASSIFIED - Services Directory, LIFESTYLE - Home Improvement/Decorating
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, PEOPLE - Brides, SMALL BUSINESS - Small Business Week, TOURISM - Local
  • demographics
  • total population  
    males 2,320
    females 2,391
    total households  
    with children 475
    without children 504
    person / household 2.6
  • household income
  • average $46,917
    percent over $60k 30%
    percent over $100k 8%
  • education
  • none 31%
    other 69%
    high school 25%
    trades 12%
    college 17%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 44%
    Retail trade 8%
    Health care and social assistance 5%
    Educational services 5%
    Mining and oil and gas extraction 4%
  • average household spending / yr
  • mortgage payments $3,485
    cell and internet $463
    home renovations $2,696
    rrsp's $870
    lotteries $107
    health insurance $300
    appliances $335
    furnishings $681
    computer hardware $236
    auto / truck purchase $2,315
    auto / truck lease $529
    air travel $290
  • agriculture
  • total number of farms 598
    livestock farms 18
    oilseed farms 4
    wheat farms 153
    farms using internet 253
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data