general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 214 |
| zone | SK-NORTH WEST |
circulation
| total circulation: | 597 |
| paid: | 564 |
| controlled: | 33 |
| electronic: | |
| audit date: | 2017/01/18 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.65 |
| Full Colour |
1/4 page |
$143.00 |
|
1/2 page |
$143.00 |
|
full page |
$143.00 |
| position charge |
N/A
|
| career / classified rate | $0.65 |
| Net FSI rate charge (CPM) | $80.00 |
inserts
| quantity (confirm prior)
|
1,000
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 217 agates.
Publisher's rights reserved.
Reservation & closing: Wednesday 4pm previous.
|
| booking deadline
|
Fri 12pm MST
|
| material deadline
|
Fri 4pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.57"h
|
|
1/8 page (V)
|
8.5"w x 11.5"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5.0"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15"h
|
|
demographics
| total population |
|
| males |
1,209 |
| females |
1,105 |
| total households |
|
| with children |
304 |
| without children |
198 |
| person / household |
2.6 |
household income
| average |
$61,045 |
| percent over $60k |
48% |
| percent over $100k |
19% |
education
| none |
30% |
| other |
69% |
| high school |
25% |
| trades |
15% |
| college |
19% |
| university |
10% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,445 |
| cell and internet |
$568 |
| home renovations |
$3,179 |
| rrsp's |
$1,227 |
| lotteries |
$124 |
| health insurance |
$327 |
| appliances |
$381 |
| furnishings |
$789 |
| computer hardware |
$309 |
| auto / truck purchase |
$2,635 |
| auto / truck lease |
$505 |
| air travel |
$315 |
agriculture
| total number of farms |
208 |
| livestock farms |
4 |
| oilseed farms |
24 |
| wheat farms |
45 |
| farms using internet |
71 |
|
