Macklin Mirror*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Stewart Crump
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth214
    zoneSK - North West
  • circulation
  • total circulation:597
     paid:564
     controlled:33
    audit date: 2017/01/18
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.65
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge N/A
    career / classified rate$0.65
    Net FSI rate charge (CPM)$80.00
  • inserts
  • Insert quantity required 1,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. CAN NOT ACCEPT SKIDS.
    shipping address
    Macklin Mirror 4701 Herald Street, Macklin, SK, S0L 2C0
     
    booking deadline Fri 12pm MST
    material deadline Fri 4pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5.0"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.5"h"
    Full page 10.25"w x 15"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 1,209
    females 1,105
    total households  
    with children 304
    without children 198
    person / household 2.6
  • household income
  • average $61,045
    percent over $60k 48%
    percent over $100k 19%
  • education
  • none 30%
    other 69%
    high school 25%
    trades 15%
    college 19%
    university 10%
  • labour force top industries
  • Mining and oil and gas extraction 28%
    Agriculture, forestry, fishing and hunting 15%
    Health care and social assistance 8%
    Wholesale trade 7%
    Retail trade 7%
  • average household spending / yr
  • mortgage payments $4,445
    cell and internet $568
    home renovations $3,179
    rrsp's $1,227
    lotteries $124
    health insurance $327
    appliances $381
    furnishings $789
    computer hardware $309
    auto / truck purchase $2,635
    auto / truck lease $505
    air travel $315
  • agriculture
  • total number of farms 208
    livestock farms 4
    oilseed farms 24
    wheat farms 45
    farms using internet 71
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data