Winnipeg City Weeklies Combination (Herald(NE)/Lance(SE)/Metro(W)/Sou'wester(SW)/Times(NW))
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: John Kendle
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:182,865
     paid:0
     controlled:182,865
    audit date: 2011/09/29
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$6.76
    colour B + 1C $654.00
    B + 2C $654.00
    process $654.00
    position charge 0.15% of ad cost
    career / classified rate$6.76
    Net FSI rate charge (CPM)$85.00
  • inserts
  • Insert quantity required 196,500
     
    special instructions
    Must be folded to maximum finished size no larger than 12.5" x 11.375"; Maximum weight 35g. $86 cpm for flyers 31-35g, $87 cpm for flyers 36-40g, $88 cpm for flyers 46-50g. Warehouse hours: M-F 8-4
    shipping address
    Canstar 1355 Mountain Ave, Winnipeg, MB, R2X 3B6
     
    booking deadline Thu 12pm CT
    material deadline Thu 4pm CT
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 7.75"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AGRICULTURE - Local News, AUTOMOTIVE - Vehicle Sales, CLASSIFIED - Careers, ENTERTAINMENT - Performing Arts, Concerts, EVENTS - Local Calendar of Events, LIFESTYLE - Family/Parenting, LIFESTYLE - Health & Wellness, LIFESTYLE - Home Improvement/Decorating, TOURISM/TRAVEL - Destinations
  • demographics
  • total population  
    males 292,713
    females 315,529
    total households  
    with children 67,936
    without children 49,988
    person / household 2.5
  • household income
  • average $70,107
    percent over $60k 42%
    percent over $100k 17%
  • education
  • none 14%
    other 86%
    high school 25%
    trades 10%
    college 20%
    university 30%
  • labour force top industries
  • Health care and social assistance 13%
    Retail trade 12%
    Manufacturing 11%
    Educational services 8%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $3,823
    cell and internet $529
    home renovations $2,755
    rrsp's $2,304
    lotteries $147
    health insurance $334
    appliances $367
    furnishings $837
    computer hardware $313
    auto / truck purchase $2,932
    auto / truck lease $592
    air travel $400
  • agriculture
  • total number of farms 132
    livestock farms 0
    oilseed farms 8
    wheat farms 11
    farms using internet 42
    Report printed: October 18, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data