general
| frequency | combo m |
| publication day | wednesday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 160 |
| zone | MB-60MIN-WINNIPEG |
circulation
| total circulation: | 231,179 |
| paid: | 0 |
| controlled: | 231,179 |
| electronic: | |
| audit date: | 2022/01/11 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $11.05 |
| Full Colour |
1/4 page |
$535.00 |
|
1/2 page |
$775.00 |
|
full page |
$1500.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $11.05 |
| Net FSI rate charge (CPM) | $85.00 |
inserts
| quantity (confirm prior)
|
196,500
|
|
publication specification
|
|
8 Column Tabloid. Wed pub. Column Width 7p0. Pg Depth 160 agates. Publishers Rights Reserved. Reservation & Closing: Frid 10 am prior.
|
| booking deadline
|
Thu 12pm CT
|
| material deadline
|
Thu 4pm CT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.5"h
|
|
Page Dominant
|
7.75"w x 8.5"h
|
|
Full page
|
10.25"w x 11.43"h
|
regular features
| AGRICULTURE - Local News |
Monthly |
| AUTOMOTIVE - Vehicle Sales |
Weekly |
| CLASSIFIED - Careers |
Weekly |
| ENTERTAINMENT - Performing Arts, Concerts |
Weekly |
| EVENTS - Local Calendar of Events |
Weekly |
| LIFESTYLE - Family/Parenting |
Weekly |
| LIFESTYLE - Health & Wellness |
Weekly |
| LIFESTYLE - Home Improvement/Decorating |
Weekly |
| TOURISM/TRAVEL - Destinations |
Weekly |
|
demographics
| total population |
|
| males |
292,765 |
| females |
315,575 |
| total households |
|
| with children |
67,937 |
| without children |
49,990 |
| person / household |
2.5 |
household income
| average |
$70,100 |
| percent over $60k |
42% |
| percent over $100k |
17% |
education
| none |
14% |
| other |
86% |
| high school |
25% |
| trades |
10% |
| college |
20% |
| university |
30% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,823 |
| cell and internet |
$529 |
| home renovations |
$2,755 |
| rrsp's |
$2,304 |
| lotteries |
$147 |
| health insurance |
$334 |
| appliances |
$367 |
| furnishings |
$837 |
| computer hardware |
$313 |
| auto / truck purchase |
$2,932 |
| auto / truck lease |
$592 |
| air travel |
$400 |
agriculture
| total number of farms |
132 |
| livestock farms |
0 |
| oilseed farms |
8 |
| wheat farms |
11 |
| farms using internet |
42 |
|
