general
frequency | wkly m |
publication day | wednesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 217 |
zone | SK-NORTH EAST |
circulation
total circulation: | 681 |
paid: | 545 |
controlled: | 0 |
electronic: | 136 |
audit date: | 2024/02/22 |
audit basis: | Publisher Sworn - Paid |
ROP rates
Level 1 Open Gross | $0.87 |
Full Colour |
1/4 page |
$143.00 |
|
1/2 page |
$143.00 |
|
full page |
$143.00 |
position charge |
N/A
|
career / classified rate | $0.87 |
Net FSI rate charge (CPM) | $223.00 |
inserts
quantity (confirm prior)
|
1,025
|
publication specification
|
6 Column Tabloid. Mon/Wed/Fri Pub. Column Width is 9p6. Page Depth 217 agates. Publishers Rights Reserved.
|
booking deadline
|
Fri 3pm CST
|
material deadline
|
Fri 4pm CST
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 7.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.5"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 15.25"h
|
3/4 page (V)
|
10.25"w x 11.25"h
|
Page Dominant
|
8.5"w x 11.25"h
|
Full page
|
10.25"w x 15.25"h
|
|
demographics
total population |
|
males |
4,085 |
females |
4,050 |
total households |
|
with children |
865 |
without children |
760 |
person / household |
2.4 |
household income
average |
$63,664 |
percent over $60k |
48% |
percent over $100k |
17% |
education
none |
23% |
other |
77% |
high school |
27% |
trades |
15% |
college |
23% |
university |
11% |
labour force top industries
average household spending / yr
mortgage payments |
$4,063 |
cell and internet |
$554 |
home renovations |
$2,652 |
rrsp's |
$1,474 |
lotteries |
$129 |
health insurance |
$304 |
appliances |
$365 |
furnishings |
$799 |
computer hardware |
$308 |
auto / truck purchase |
$2,472 |
auto / truck lease |
$508 |
air travel |
$310 |
agriculture
total number of farms |
0 |
livestock farms |
0 |
oilseed farms |
0 |
wheat farms |
0 |
farms using internet |
0 |
|