Winnipeg Sou'wester* (South Winnipeg)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:43,987
     paid:0
     controlled:43,987
     electronic:
    audit date: 2021/05/21
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$1.91
    Full Colour 1/4 page $123.00
    1/2 page $149.00
    full page $149.00
    position charge 0.15% of ad cost
    career / classified rate$1.91
    Net FSI rate charge (CPM)$89.00
  • inserts
  • quantity (confirm prior) 44,000
     
    publication specification
     
    booking deadline Thu 12pm CT
    material deadline Thu 4pm CT
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 7.75"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AUTOMOTIVE - Vehicle Sales Weekly
    CLASSIFIED - Careers Weekly
    ENTERTAINMENT - Performing Arts, Concerts Weekly
    EVENTS - Local Calendar of Events Weekly
    LIFESTYLE - Family/Parenting Weekly
    LIFESTYLE - Health & Wellness Weekly
    LIFESTYLE - Home Improvement/Decorating Weekly
    TOURISM/TRAVEL - Destinations Weekly
  • demographics
  • total population  
    males 63,780
    females 70,220
    total households  
    with children 14,945
    without children 10,955
    person / household 2.3
  • household income
  • average $86,938
    percent over $60k 45%
    percent over $100k 22%
  • education
  • none 8%
    other 92%
    high school 20%
    trades 7%
    college 17%
    university 48%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,297
    cell and internet $585
    home renovations $3,547
    rrsp's $3,823
    lotteries $169
    health insurance $403
    appliances $396
    furnishings $1,030
    computer hardware $351
    auto / truck purchase $3,283
    auto / truck lease $686
    air travel $494
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 2
    wheat farms 3
    farms using internet 10
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.