Winnipeg Sou'wester* (South Winnipeg)
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Chad Taylor
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:38,783
     paid:0
     controlled:38,783
    audit date: 2016/05/20
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.74
    colour B + 1C $68.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.74
    Net FSI rate charge (CPM)$82.00
  • inserts
  • Insert quantity required 37,900
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Canstar 2030B Notre Dame Ave., Winnipeg, MB, R3H 0J8
     
    booking deadline Wed 4pm CST
    material deadline Thu 12pm CST
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.4"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 7.75"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • regular features
  • AUTOMOTIVE - Vehicle Sales, CLASSIFIED - Careers, ENTERTAINMENT - Performing Arts, Concerts, EVENTS - Local Calendar of Events, LIFESTYLE - Family/Parenting, LIFESTYLE - Health & Wellness, LIFESTYLE - Home Improvement/Decorating, TOURISM/TRAVEL - Destinations
  • demographics
  • total population  
    males 63,780
    females 70,220
    total households  
    with children 14,945
    without children 10,955
    person / household 2.3
  • household income
  • average $86,938
    percent over $60k 45%
    percent over $100k 22%
  • education
  • none 8%
    other 92%
    high school 20%
    trades 7%
    college 17%
    university 48%
  • labour force top industries
  • Health care and social assistance 14%
    Educational services 11%
    Retail trade 11%
    Professional, scientific and technical services 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $4,297
    cell and internet $585
    home renovations $3,547
    rrsp's $3,823
    lotteries $169
    health insurance $403
    appliances $396
    furnishings $1,030
    computer hardware $351
    auto / truck purchase $3,283
    auto / truck lease $686
    air travel $494
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 2
    wheat farms 3
    farms using internet 10
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data