Selkirk Record
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Brett Mitchell
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth176
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:15,547
     paid:0
     controlled:15,547
    audit date: 2018/02/02
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.39
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 0.15% of ad cost
    career / classified rate$1.39
    Net FSI rate charge (CPM)$130.00
  • inserts
  • Insert quantity required 15,556
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. $150 cpm for flyers 31-40g, $170 cpm for flyers 41-50g. $48 folding charge for oversize flyers. Warehouse hours: M-F 8-6.
    shipping address
    Selkirk Record 150 Wyatt Rd, Winnipeg, MB, R2X 2X6
     
    booking deadline Fri 4pm CT
    material deadline Mon 4pm CT
  • ROP specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.0"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.375"w x 7.14"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.0"w x 4.33"h
    1/3 page (V) 5.0"w x 8.43"h
    1/2 page (H) 10.0"w x 6.5"h
    1/2 page (V) 5.0"w x 12.57"h
    3/4 page (V) 10.0"w x 9.75"h
    Page Dominant 7.45"w x 9.75"h
    Full page 10.0"w x 12.57"h
  • regular features
  • AGRICULTURE - Local News
  • demographics
  • total population  
    males 17,218
    females 17,528
    total households  
    with children 3,882
    without children 3,872
    person / household 2.5
  • household income
  • average $63,430
    percent over $60k 46%
    percent over $100k 18%
  • education
  • none 18%
    other 82%
    high school 27%
    trades 15%
    college 21%
    university 18%
  • labour force top industries
  • Health care and social assistance 14%
    Retail trade 10%
    Manufacturing 10%
    Public administration 8%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $3,843
    cell and internet $488
    home renovations $2,781
    rrsp's $1,454
    lotteries $132
    health insurance $347
    appliances $371
    furnishings $739
    computer hardware $274
    auto / truck purchase $3,178
    auto / truck lease $616
    air travel $381
  • agriculture
  • total number of farms 396
    livestock farms 9
    oilseed farms 44
    wheat farms 41
    farms using internet 175
    Report printed: October 18, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data