Selkirk Record
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Bookings and material: bookings@adwest.ca
Group or publisher: Brett Mitchell
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth176
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:15,061
     paid:0
     controlled:15,061
    audit date: 2016/04/26
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.34
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.34
    Net FSI rate charge (CPM)$128.00
  • inserts
  • Insert quantity required 15,400
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Selkirk Record 150 Wyatt Rd, Winnipeg, MB, R2X 2X6
     
    booking deadline Fri 4pm CST
    material deadline Mon 4pm CST
  • ROP specifications
  • 1C - 1.1" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.1" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.0"w x 3.0"h"
    1/8 page 5"w x 2.86"h"
    1/4 page (V) 5"w x 5.71"h"
    1/4 page (H) 6.17"w x 5"h"
    1/3 page (square) 6.17"w x 7.0"h"
    1/2 page (V) 5"w x 12.57"h"
    1/2 page (H) 10.00"w x 5.71"h"
    Page Dominant 7.45"w x 9.57"h"
    Full page 10.0"w x 12.57"h"
  • regular features
  • AGRICULTURE - Local News
  • demographics
  • total population  
    males 12,599
    females 12,961
    total households  
    with children 2,445
    without children 3,045
    person / household 2.4
  • household income
  • average $59,670
    percent over $60k 39%
    percent over $100k 14%
  • education
  • none 21%
    other 79%
    high school 27%
    trades 15%
    college 21%
    university 15%
  • labour force top industries
  • Health care and social assistance 15%
    Retail trade 10%
    Manufacturing 10%
    Accommodation and food services 8%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $3,613
    cell and internet $468
    home renovations $2,742
    rrsp's $1,207
    lotteries $128
    health insurance $339
    appliances $363
    furnishings $701
    computer hardware $255
    auto / truck purchase $3,055
    auto / truck lease $597
    air travel $366
  • agriculture
  • total number of farms 396
    livestock farms 9
    oilseed farms 38
    wheat farms 35
    farms using internet 156
    Report printed: November 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data