Winkler Morden Voice
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: MB Community Newspapers Assoc. (tanis@mcna.com)
Group or publisher: Rick Reimer
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth176
    zoneMB - South East
  • circulation
  • total circulation:15,191
     paid:0
     controlled:15,191
    audit date: 2016/04/26
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.26
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.26
    Net FSI rate charge (CPM)$128.00
  • inserts
  • Insert quantity required 15,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Winkler Morden Voice 150 Wyatt Rd, Winnipeg, Manitoba, R2X 2X6
     
    booking deadline Fri 4pm CST
    material deadline Mon 4pm CST
  • ROP specifications
  • 1C - 0.0" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.00"w x 3"h"
    1/8 page 5"w x 2.86"h"
    1/4 page (V) 5"w x 5.71"h"
    1/4 page (H) 6.17"w x 5"h"
    1/3 page (square) 6.17"w x 7.0"h"
    1/2 page (V) 5"w x 12.57"h"
    1/2 page (H) 10.00"w x 5.71"h"
    Page Dominant 7.45"w x 9.5"h"
    Full page 10.00"w x 12.57"h"
  • regular features
  • AGRICULTURE - Local News, CLASSIFIED - Careers, ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope
  • special supplements
  • FINANCE/INVESTMENT - General, FOOD/NUTRITION/HEALTH AND WELLNESS - General, HOME IMPROVEMENT - General, SPORTS/FITNESS/RECREATION - General
  • demographics
  • total population  
    males 17,018
    females 17,187
    total households  
    with children 4,582
    without children 3,335
    person / household 2.9
  • household income
  • average $49,913
    percent over $60k 29%
    percent over $100k 8%
  • education
  • none 37%
    other 64%
    high school 23%
    trades 11%
    college 16%
    university 13%
  • labour force top industries
  • Manufacturing 19%
    Agriculture, forestry, fishing and hunting 17%
    Health care and social assistance 11%
    Retail trade 10%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,590
    cell and internet $473
    home renovations $2,651
    rrsp's $672
    lotteries $108
    health insurance $284
    appliances $326
    furnishings $632
    computer hardware $241
    auto / truck purchase $2,258
    auto / truck lease $490
    air travel $269
  • agriculture
  • total number of farms 1,266
    livestock farms 31
    oilseed farms 160
    wheat farms 107
    farms using internet 597
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data