general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 213 |
| zone | AB-60MIN-CALGARY |
circulation
| total circulation: | 10,430 |
| paid: | 0 |
| controlled: | 10,430 |
| electronic: | |
| audit date: | 2022/02/16 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $0.68 |
| Full Colour |
1/4 page |
$62.00 |
|
1/2 page |
$104.00 |
|
full page |
$190.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $0.68 |
| Net FSI rate charge (CPM) | $190.00 |
inserts
| quantity (confirm prior)
|
10,000
|
|
publication specification
|
|
|
| booking deadline
|
Tue 12pm MT
|
| material deadline
|
Tue 12pm MT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
0.0"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.21"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.21"h
|
regular features
| BUSINESS - Local Business News |
Monthly |
| ENTERTAINMENT - Calendar |
Monthly |
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,804 |
| cell and internet |
$566 |
| home renovations |
$2,927 |
| rrsp's |
$1,703 |
| lotteries |
$141 |
| health insurance |
$339 |
| appliances |
$370 |
| furnishings |
$843 |
| computer hardware |
$351 |
| auto / truck purchase |
$2,978 |
| auto / truck lease |
$598 |
| air travel |
$353 |
agriculture
| total number of farms |
681 |
| livestock farms |
22 |
| oilseed farms |
29 |
| wheat farms |
125 |
| farms using internet |
331 |
|
