general
| frequency | wkly a |
| publication day | friday |
| ROP format | 5C tabloid |
| career / classified format | 5C tabloid |
| page depth | 160 |
| zone | SK-60MIN-SASKATOON |
circulation
| total circulation: | 6,245 |
| paid: | 0 |
| controlled: | 6,245 |
| electronic: | |
| audit date: | 2014/10/30 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $2.10 |
| Full Colour |
1/4 page |
$0.00 |
|
1/2 page |
$0.00 |
|
full page |
$0.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $2.10 |
| Net FSI rate charge (CPM) | $119.00 |
inserts
| quantity (confirm prior)
|
9,000
|
|
publication specification
|
|
|
| booking deadline
|
Tue 5pm MST
|
| material deadline
|
Wed 5pm MST
|
|
ROP specifications
|
1C -
1.94"
|
6C -
0.0"
|
|
2C -
4.0"
|
7C -
0.0"
|
|
3C -
6.125"
|
8C -
0.0"
|
|
4C -
8.25"
|
9C -
0.0"
|
|
5C -
10.25"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.94"
|
6C -
0.0"
|
|
2C -
4.0"
|
7C -
0.0"
|
|
3C -
6.125"
|
8C -
0.0"
|
|
4C -
8.25"
|
9C -
0.0"
|
|
5C -
10.25"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
4.0"w x 3.86"h
|
|
1/8 page (V)
|
8.25"w x 8.5"h
|
|
1/4 page (V)
|
4.0"w x 7.79"h
|
|
1/3 page (H)
|
6.125"w x 5"h
|
|
1/3 page (V)
|
6.125"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
6.125"w x 9.0"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 11.45"h
|
|
demographics
| total population |
|
| males |
18,177 |
| females |
19,921 |
| total households |
|
| with children |
2,352 |
| without children |
2,996 |
| person / household |
2 |
household income
| average |
$49,825 |
| percent over $60k |
26% |
| percent over $100k |
8% |
education
| none |
17% |
| other |
83% |
| high school |
25% |
| trades |
11% |
| college |
19% |
| university |
28% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,032 |
| cell and internet |
$415 |
| home renovations |
$1,739 |
| rrsp's |
$899 |
| lotteries |
$127 |
| health insurance |
$257 |
| appliances |
$281 |
| furnishings |
$567 |
| computer hardware |
$219 |
| auto / truck purchase |
$2,530 |
| auto / truck lease |
$524 |
| air travel |
$336 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
2 |
| wheat farms |
2 |
| farms using internet |
3 |
|
