Unity Wilkie Press Herald
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Alana Schweitzer
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North West
  • circulation
  • total circulation:1,704
     paid:1,703
     controlled:1
    audit date: 2016/01/26
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.74
    colour B + 1C $55.00
    B + 2C $215.00
    process $172.00
    position charge 0.20% of ad cost
    career / classified rate$0.74
    Net FSI rate charge (CPM)$68.00
  • inserts
  • Insert quantity required 2,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charges may be applied. UNABLE TO ACCEPT SKIDS.
    shipping address
    Unity Press Herald 321 Main Street, Unity, SK, S0K 4L0
     
    booking deadline Thu 4pm CST
    material deadline Fri 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.875"w x 3.86"h"
    1/4 page (V) 4.875"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.875"w x 15.86"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.86"h"
  • demographics
  • total population  
    males 3,052
    females 2,982
    total households  
    with children 649
    without children 790
    person / household 2.5
  • household income
  • average $54,662
    percent over $60k 35%
    percent over $100k 12%
  • education
  • none 27%
    other 73%
    high school 27%
    trades 13%
    college 21%
    university 10%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 28%
    Health care and social assistance 10%
    Retail trade 9%
    Mining and oil and gas extraction 9%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $3,706
    cell and internet $484
    home renovations $2,923
    rrsp's $833
    lotteries $113
    health insurance $306
    appliances $360
    furnishings $674
    computer hardware $237
    auto / truck purchase $2,353
    auto / truck lease $486
    air travel $280
  • agriculture
  • total number of farms 653
    livestock farms 12
    oilseed farms 90
    wheat farms 154
    farms using internet 269
    Report printed: March 29, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data