Unity-Wilkie Press-Herald
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-NORTH WEST
  • circulation
  • total circulation:865
     paid:925
     controlled:0
     electronic:0
    audit date: 2024/02/22
    audit basis: Publisher Sworn - Paid
  • ROP rates
  • Level 1 Open Gross$1.11
    Full Colour 1/4 page $106.00
    1/2 page $200.00
    full page $200.00
    position charge 0.20% of ad cost
    career / classified rate$1.11
    Net FSI rate charge (CPM)$170.00
  • inserts
  • quantity (confirm prior) 900
     
    publication specification
    6 col. tabloid; col width 9.5 picas; depth 220 lines; publishers rights reserved
     
    booking deadline Fri 4:00pm CST
    material deadline Mon 12:00pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.5"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.25"h
    Page Dominant 8.187"w x 11.25"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 3,052
    females 2,982
    total households  
    with children 649
    without children 790
    person / household 2.5
  • household income
  • average $54,662
    percent over $60k 35%
    percent over $100k 12%
  • education
  • none 27%
    other 73%
    high school 27%
    trades 13%
    college 21%
    university 10%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,706
    cell and internet $484
    home renovations $2,923
    rrsp's $833
    lotteries $113
    health insurance $306
    appliances $360
    furnishings $674
    computer hardware $237
    auto / truck purchase $2,353
    auto / truck lease $486
    air travel $280
  • agriculture
  • total number of farms 656
    livestock farms 12
    oilseed farms 90
    wheat farms 154
    farms using internet 269
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.