Regina QC
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Sherry Dyck
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneSK - 60min - Regina
  • circulation
  • total circulation:77,089
     paid:0
     controlled:77,089
    audit date: 2015/11/12
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$-1.00
    colour B + 1C $-1.00
    B + 2C $-1.00
    process $-1.00
    position charge N/A
    career / classified rate$-1.00
    Net FSI rate charge (CPM)$65.00
  • inserts
  • Insert quantity required 90,385
     
    special instructions
    MIN. SIZE 6" ON FOLDED EDGE, 4" DEEP. MAX SIZE: 11.5" ON FOLDED EDGE, 11" DEEP. MUST BE 1/4 FOLDED. INSERTS SHOULD NOT BE STRAPPED OR BUNDLED; ALL PALLETS SHOULD HAVE CORNERS AND BE BANDED SECURELY. INSERTS WITH ACCORDION FOLDS NOT ACCEPTED. ALL MACHINABLE PRODUCTS OVER 100G SUBJECT TO OVERWEIGHT PREMIUMS.
    shipping address
    Leader Post Shipping & Receiving 1964 Park Street, Regina, SK, S4P 3G4
     
    booking deadline Fri 1:30pm MST
    material deadline Fri 1:30pm MST
  • ROP specifications
  • 1C - 0.938" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • CAREER specifications
  • 1C - 0.938" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.857"h"
    1/8 page 4.0463"w x 4.286"h"
    1/4 page (V) 4.0463"w x 6.429"h"
    1/4 page (H) 4.0463"w x 6.429"h"
    1/3 page (square) 4.0463"w x 7.357"h"
    1/2 page (V) 6.114"w x 10.214"h"
    1/2 page (H) 10.34"w x 5.071"h"
    Page Dominant 6.114"w x 10.214"h"
    Full page 10.34"w x 10.214"h"
  • demographics
  • total population  
    males 102,583
    females 109,193
    total households  
    with children 22,042
    without children 18,706
    person / household 2.4
  • household income
  • average $63,140
    percent over $60k 44%
    percent over $100k 19%
  • education
  • none 13%
    other 87%
    high school 29%
    trades 11%
    college 18%
    university 28%
  • labour force top industries
  • Retail trade 13%
    Health care and social assistance 12%
    Public administration 10%
    Accommodation and food services 7%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,729
    cell and internet $503
    home renovations $2,697
    rrsp's $1,587
    lotteries $131
    health insurance $320
    appliances $356
    furnishings $735
    computer hardware $289
    auto / truck purchase $2,815
    auto / truck lease $582
    air travel $360
  • agriculture
  • total number of farms 2,578
    livestock farms 68
    oilseed farms 339
    wheat farms 456
    farms using internet 1,109
    Report printed: November 17, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data