Saskatoon Bridges
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Sherry Dyck
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneSK - 60min - Saskatoon
  • circulation
  • total circulation:90,312
     paid:0
     controlled:90,312
    audit date: 2015/11/12
    audit basis: Audited
  • ROP rates
  • ROP open line rate$2.56
    colour B + 1C $570.00
    B + 2C $570.00
    process $570.00
    position charge N/A
    career / classified rate$2.25
    Net FSI rate charge (CPM)$65.00
  • inserts
  • Insert quantity required 95,800
     
    special instructions
    MIN. SIZE 6" ON FOLDED EDGE, 4" DEEP. MAX SIZE: 11.5" ON FOLDED EDGE, 11" DEEP. MUST BE 1/4 FOLDED. INSERTS SHOULD NOT BE STRAPPED OR BUNDLED; ALL PALLETS SHOULD HAVE CORNERS AND BE BANDED SECURELY. INSERTS WITH ACCORDION FOLDS NOT ACCEPTED. ALL MACHINABLE PRODUCTS OVER 100G SUBJECT TO OVERWEIGHT PREMIUMS. RATE BASED ON UNDER 10,000 QTY DISCOUNTS AVAILABLE.
    shipping address
    The Star Phoenix Shipping & Receiving 204 5th Avenue North, Saskatoon, SK, S7K-2P1
     
    booking deadline Fri 1:30pm MST
    material deadline Fri 1:30pm MST
  • ROP specifications
  • 1C - 0.938" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • CAREER specifications
  • 1C - 0.938" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.857"h"
    1/8 page 4.0463"w x 4.286"h"
    1/4 page (V) 4.0463"w x 6.429"h"
    1/4 page (H) 4.0463"w x 6.429"h"
    1/3 page (square) 4.0463"w x 7.357"h"
    1/2 page (V) 6.114"w x 10.214"h"
    1/2 page (H) 10.34"w x 5.071"h"
    Page Dominant 6.114"w x 10.214"h"
    Full page 10.34"w x 10.214"h"
  • demographics
  • total population  
    males 127,861
    females 134,589
    total households  
    with children 27,809
    without children 23,327
    person / household 2.5
  • household income
  • average $62,068
    percent over $60k 41%
    percent over $100k 16%
  • education
  • none 14%
    other 86%
    high school 25%
    trades 12%
    college 20%
    university 28%
  • labour force top industries
  • Health care and social assistance 12%
    Retail trade 11%
    Educational services 9%
    Manufacturing 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $3,868
    cell and internet $508
    home renovations $2,748
    rrsp's $1,425
    lotteries $130
    health insurance $320
    appliances $352
    furnishings $725
    computer hardware $285
    auto / truck purchase $2,727
    auto / truck lease $559
    air travel $339
  • agriculture
  • total number of farms 3,882
    livestock farms 111
    oilseed farms 660
    wheat farms 434
    farms using internet 1,569
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data