general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 217 |
| zone | AB-NORTH WEST |
circulation
| total circulation: | 2,337 |
| paid: | 2,333 |
| controlled: | 4 |
| electronic: | |
| audit date: | 2019/06/28 |
| audit basis: | CMCA |
ROP rates
| Level 1 Open Gross | $0.90 |
| Full Colour |
1/4 page |
$-1.00 |
|
1/2 page |
$0.00 |
|
full page |
$0.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.93 |
| Net FSI rate charge (CPM) | $154.00 |
inserts
| quantity (confirm prior)
|
1,991
|
|
publication specification
|
|
|
| booking deadline
|
Fri 12pm MST
|
| material deadline
|
Fri 12pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
8.5"w x 11.5"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.5"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.5"h
|
|
demographics
| total population |
|
| males |
2,612 |
| females |
2,477 |
| total households |
|
| with children |
563 |
| without children |
511 |
| person / household |
2.6 |
household income
| average |
$73,404 |
| percent over $60k |
45% |
| percent over $100k |
19% |
education
| none |
26% |
| other |
74% |
| high school |
24% |
| trades |
15% |
| college |
26% |
| university |
9% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,474 |
| cell and internet |
$525 |
| home renovations |
$3,135 |
| rrsp's |
$1,562 |
| lotteries |
$131 |
| health insurance |
$339 |
| appliances |
$346 |
| furnishings |
$751 |
| computer hardware |
$335 |
| auto / truck purchase |
$3,089 |
| auto / truck lease |
$593 |
| air travel |
$360 |
agriculture
| total number of farms |
176 |
| livestock farms |
8 |
| oilseed farms |
19 |
| wheat farms |
13 |
| farms using internet |
77 |
|
