general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 217 |
| zone | AB-NORTH WEST |
circulation
| total circulation: | 913 |
| paid: | 907 |
| controlled: | 6 |
| electronic: | |
| audit date: | 2013/04/18 |
| audit basis: | CMCA Paid |
ROP rates
| Level 1 Open Gross | $0.00 |
| Full Colour |
1/4 page |
$-1.00 |
|
1/2 page |
$0.00 |
|
full page |
$0.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.80 |
| Net FSI rate charge (CPM) | $154.00 |
inserts
| quantity (confirm prior)
|
1,116
|
|
publication specification
|
|
|
| booking deadline
|
Fri 12pm MST
|
| material deadline
|
Fri 12pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
8.5"w x 11.75"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.5"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.5"h
|
|
demographics
| total population |
|
| males |
4,149 |
| females |
3,938 |
| total households |
|
| with children |
1,074 |
| without children |
459 |
| person / household |
3.7 |
household income
| average |
$63,977 |
| percent over $60k |
41% |
| percent over $100k |
12% |
education
| none |
60% |
| other |
39% |
| high school |
17% |
| trades |
9% |
| college |
7% |
| university |
6% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,459 |
| cell and internet |
$557 |
| home renovations |
$2,626 |
| rrsp's |
$1,373 |
| lotteries |
$148 |
| health insurance |
$315 |
| appliances |
$345 |
| furnishings |
$807 |
| computer hardware |
$327 |
| auto / truck purchase |
$3,263 |
| auto / truck lease |
$692 |
| air travel |
$383 |
agriculture
| total number of farms |
0 |
| livestock farms |
1 |
| oilseed farms |
8 |
| wheat farms |
2 |
| farms using internet |
4 |
|
