general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 5C tabloid |
| career / classified format | 4C tabloid |
| page depth | 210 |
| zone | SK-60MIN-SASKATOON |
circulation
| total circulation: | 9,267 |
| paid: | 9,267 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2014/08/05 |
| audit basis: | CMCA-PAID |
ROP rates
| Level 1 Open Gross | $1.14 |
| Full Colour |
1/4 page |
$144.00 |
|
1/2 page |
$144.00 |
|
full page |
$144.00 |
| position charge |
N/A
|
| career / classified rate | $1.14 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
|
| booking deadline
|
Tue 5pm MST
|
| material deadline
|
Tue 5pm MST
|
|
ROP specifications
|
1C -
2.0"
|
6C -
0.0"
|
|
2C -
4.0"
|
7C -
0.0"
|
|
3C -
6.0"
|
8C -
0.0"
|
|
4C -
8.0"
|
9C -
0.0"
|
|
5C -
10.0"
|
10C -
0.0"
|
CAREER specifications
|
1C -
2.5"
|
6C -
0.0"
|
|
2C -
5.0"
|
7C -
0.0"
|
|
3C -
7.5"
|
8C -
0.0"
|
|
4C -
10.0"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3"h
|
|
1/8 page (H)
|
5"w x 3.86"h
|
|
1/8 page (V)
|
8.187"w x 11.5"h
|
|
1/4 page (V)
|
5"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
9.875"w x 7.79"h
|
|
1/2 page (V)
|
5"w x 15.71"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
9.875"w x 15.71"h
|
|
demographics
| total population |
|
| males |
26,890 |
| females |
30,171 |
| total households |
|
| with children |
4,352 |
| without children |
4,963 |
| person / household |
2.1 |
household income
| average |
$57,598 |
| percent over $60k |
32% |
| percent over $100k |
13% |
education
| none |
14% |
| other |
86% |
| high school |
27% |
| trades |
11% |
| college |
17% |
| university |
32% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,428 |
| cell and internet |
$455 |
| home renovations |
$1,918 |
| rrsp's |
$1,517 |
| lotteries |
$138 |
| health insurance |
$295 |
| appliances |
$315 |
| furnishings |
$671 |
| computer hardware |
$241 |
| auto / truck purchase |
$2,627 |
| auto / truck lease |
$559 |
| air travel |
$359 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
2 |
| wheat farms |
3 |
| farms using internet |
4 |
|
