Swift Current Southwest Booster
Research and support: AdWest Marketing Inc. (info@adwestmarketing.ca)
Bookings and material: SK Weekly Newspapers Association (nnater@swna.com)
Group or publisher: Bob Watson
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth213
    zoneSK - South West
  • circulation
  • total circulation:17,282
     paid:0
     controlled:17,282
    audit date: 2015/03/10
    audit basis: CMCA Free
  • ROP rates
  • ROP open line rate$0.76
    colour B + 1C $200.00
    B + 2C $200.00
    process $172.00
    position charge 0.25% of ad cost
    career / classified rate$0.76
    Net FSI rate charge (CPM)$91.00
  • inserts
  • Insert quantity required 16,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.Folding charges applicable
    shipping address
    SW Booster c/o Moose Jaw Times 444 River Street, Moose Jaw, SK, S6H 6J6
     
    booking deadline Fri 3pm MST
    material deadline Fri 5pm MST
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • demographics
  • total population  
    males 21,743
    females 22,100
    total households  
    with children 4,270
    without children 5,348
    person / household 2.5
  • household income
  • average $51,803
    percent over $60k 35%
    percent over $100k 13%
  • education
  • none 23%
    other 76%
    high school 27%
    trades 15%
    college 17%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 30%
    Retail trade 9%
    Health care and social assistance 9%
    Educational services 7%
    Accommodation and food services 5%
  • average household spending / yr
  • mortgage payments $3,618
    cell and internet $484
    home renovations $2,769
    rrsp's $959
    lotteries $118
    health insurance $306
    appliances $352
    furnishings $696
    computer hardware $257
    auto / truck purchase $2,503
    auto / truck lease $516
    air travel $305
  • agriculture
  • total number of farms 4,383
    livestock farms 95
    oilseed farms 94
    wheat farms 1,725
    farms using internet 1,912
    Report printed: April 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data