general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 5C tabloid |
| career / classified format | 7C tabloid |
| page depth | 192 |
| zone | AB-60MIN-EDMONTON |
circulation
| total circulation: | 23,280 |
| paid: | 0 |
| controlled: | 23,280 |
| electronic: | |
| audit date: | 2012/06/30 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $2.56 |
| Full Colour |
1/4 page |
$705.00 |
|
1/2 page |
$705.00 |
|
full page |
$705.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $2.73 |
| Net FSI rate charge (CPM) | $92.40 |
inserts
| quantity (confirm prior)
|
22,800
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing:
|
| booking deadline
|
Fri 10am MT
|
| material deadline
|
Mon 12pm MT
|
|
ROP specifications
|
1C -
1.75"
|
6C -
0.0"
|
|
2C -
3.7"
|
7C -
0.0"
|
|
3C -
5.6"
|
8C -
0.0"
|
|
4C -
7.5"
|
9C -
0.0"
|
|
5C -
9.45"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.75"
|
6C -
8.1"
|
|
2C -
2.65"
|
7C -
9.45"
|
|
3C -
4.0"
|
8C -
0.0"
|
|
4C -
5.35"
|
9C -
0.0"
|
|
5C -
6.75"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
3.7"w x 6.0"h
|
|
1/4 page (V)
|
5.6"w x 7.19"h
|
|
1/3 page (H)
|
9.45"w x 5.25"h
|
|
1/3 page (V)
|
4.65"w x 10.25"h
|
|
1/2 page (H)
|
9.45"w x 7.85"h
|
|
1/2 page (V)
|
5.6"w x 10.0"h
|
|
3/4 page (V)
|
9.45"w x 11.0"h
|
|
Page Dominant
|
8.5"w x 11.0"h
|
|
Full page
|
9.45"w x 13.71"h
|
|
demographics
| total population |
|
| males |
104,494 |
| females |
102,846 |
| total households |
|
| with children |
13,189 |
| without children |
15,082 |
| person / household |
2 |
household income
| average |
$65,748 |
| percent over $60k |
33% |
| percent over $100k |
13% |
education
| none |
15% |
| other |
85% |
| high school |
21% |
| trades |
11% |
| college |
19% |
| university |
33% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,392 |
| cell and internet |
$477 |
| home renovations |
$2,516 |
| rrsp's |
$1,970 |
| lotteries |
$163 |
| health insurance |
$323 |
| appliances |
$320 |
| furnishings |
$696 |
| computer hardware |
$268 |
| auto / truck purchase |
$2,515 |
| auto / truck lease |
$521 |
| air travel |
$361 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
5 |
| wheat farms |
1 |
| farms using internet |
10 |
|
