Whitecourt Press*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth212
    zoneAB-CENTRAL (NORTH WEST)
  • circulation
  • total circulation:800
     paid:0
     controlled:800
     electronic:
    audit date: 2024/02/28
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$0.86
    Full Colour 1/4 page $89.00
    1/2 page $151.00
    full page $151.00
    position charge N/A
    career / classified rate$0.86
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 2,839
     
    publication specification
    Publishers rights reserved. Reservations & closing: Thursday
     
    booking deadline Fri 4pm MT
    material deadline Fri 4pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.57" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.21"h
  • regular features
  • AUTOMOTIVE - Car Care Weekly
    BUSINESS - Business Directory Weekly
    BUSINESS - Local Business News Weekly
    CLASSIFIED - Services Directory Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    ENTERTAINMENT - Movie Listings/Reviews Weekly
    EVENTS - Local Calendar of Events Weekly
    LIFESTYLE - Health & Wellness Weekly
    TOURISM/TRAVEL - Destinations Weekly
    WEATHER - Forecasts Weekly
  • special supplements
  • AGRICULTURE - General October
    AGRICULTURE - Livestock February
    AGRICULTURE - Livestock March
    EDUCATION - Local Schools August
    HOME IMPROVEMENT - Fall September
    HOME IMPROVEMENT - Lawn and Garden April
    HOME IMPROVEMENT - Lawn and Garden May
    HOME IMPROVEMENT - Lawn and Garden June
  • demographics
  • total population  
    males 7,567
    females 6,641
    total households  
    with children 1,700
    without children 974
    person / household 2.8
  • household income
  • average $85,376
    percent over $60k 63%
    percent over $100k 35%
  • education
  • none 24%
    other 75%
    high school 28%
    trades 15%
    college 20%
    university 12%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $5,212
    cell and internet $596
    home renovations $3,104
    rrsp's $2,638
    lotteries $161
    health insurance $395
    appliances $404
    furnishings $948
    computer hardware $405
    auto / truck purchase $3,546
    auto / truck lease $719
    air travel $442
  • agriculture
  • total number of farms 147
    livestock farms 3
    oilseed farms 2
    wheat farms 1
    farms using internet 31
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.