general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 215 |
| zone | MB-60MIN-WINNIPEG |
circulation
| total circulation: | 7,000 |
| paid: | 6 |
| controlled: | 6,994 |
| electronic: | |
| audit date: | 2016/06/24 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.11 |
| Full Colour |
1/4 page |
$137.00 |
|
1/2 page |
$137.00 |
|
full page |
$137.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $1.11 |
| Net FSI rate charge (CPM) | $80.00 |
inserts
| quantity (confirm prior)
|
7,000
|
|
publication specification
|
|
Flyers must be folded to maximum finished size of no larger than 8.5" x 11". Surcharge for oversize / overweight flyers.
|
| booking deadline
|
Thu 4pm CT
|
| material deadline
|
Fri 12pm CT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
2.45"w x 7.67"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.25"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.357"h
|
|
3/4 page (V)
|
10.25"w x 11.785"h
|
|
Page Dominant
|
7.75"w x 11.785"h
|
|
Full page
|
10.25"w x 15.357"h
|
|
demographics
| total population |
|
| males |
13,287 |
| females |
13,122 |
| total households |
|
| with children |
2,439 |
| without children |
3,225 |
| person / household |
2.5 |
household income
| average |
$49,366 |
| percent over $60k |
25% |
| percent over $100k |
7% |
education
| none |
31% |
| other |
69% |
| high school |
23% |
| trades |
14% |
| college |
18% |
| university |
13% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,100 |
| cell and internet |
$424 |
| home renovations |
$2,426 |
| rrsp's |
$581 |
| lotteries |
$108 |
| health insurance |
$297 |
| appliances |
$336 |
| furnishings |
$601 |
| computer hardware |
$195 |
| auto / truck purchase |
$2,400 |
| auto / truck lease |
$500 |
| air travel |
$284 |
agriculture
| total number of farms |
1,186 |
| livestock farms |
30 |
| oilseed farms |
62 |
| wheat farms |
49 |
| farms using internet |
395 |
|
