Interlake Enterprise News*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Colleen Swifte
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth215
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:7,000
     paid:6
     controlled:6,994
    audit date: 2016/06/24
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.09
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$1.09
    Net FSI rate charge (CPM)$80.00
  • inserts
  • Insert quantity required 7,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Interlake Enterprise c/o Derksen Printers 377 Main Street, Steinbach , MB, R5G 1A5
     
    booking deadline Thu 4pm
    material deadline Fri 12pm
  • ROP specifications
  • 1C - 0.0" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5.0"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • demographics
  • total population  
    males 13,287
    females 13,122
    total households  
    with children 2,439
    without children 3,225
    person / household 2.5
  • household income
  • average $49,366
    percent over $60k 25%
    percent over $100k 7%
  • education
  • none 31%
    other 69%
    high school 23%
    trades 14%
    college 18%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 16%
    Health care and social assistance 13%
    Retail trade 11%
    Construction 9%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $3,100
    cell and internet $424
    home renovations $2,426
    rrsp's $581
    lotteries $108
    health insurance $297
    appliances $336
    furnishings $601
    computer hardware $195
    auto / truck purchase $2,400
    auto / truck lease $500
    air travel $284
  • agriculture
  • total number of farms 1,186
    livestock farms 30
    oilseed farms 62
    wheat farms 49
    farms using internet 395
    Report printed: November 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data