general
frequency | wkly a |
publication day | friday |
ROP format | 8C tabloid |
career / classified format | 8C tabloid |
page depth | 213 |
zone | SK-60MIN-REGINA |
circulation
total circulation: | 4,208 |
paid: | 0 |
controlled: | 4,208 |
electronic: | |
audit date: | 2015/10/06 |
audit basis: | CMCA-Free |
ROP rates
Level 1 Open Gross | $0.61 |
Full Colour |
1/4 page |
$50.00 |
|
1/2 page |
$50.00 |
|
full page |
$50.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.61 |
Net FSI rate charge (CPM) | $72.00 |
inserts
quantity (confirm prior)
|
4,000
|
publication specification
|
|
booking deadline
|
Wednesday Week Prior
|
material deadline
|
Wednesday Week Prior
|
|
ROP specifications
1C -
1.14"
|
6C -
7.7"
|
2C -
2.45"
|
7C -
9.0"
|
3C -
3.77"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.39"
|
10C -
0.0"
|
CAREER specifications
1C -
1.14"
|
6C -
7.7"
|
2C -
2.45"
|
7C -
9.0"
|
3C -
3.77"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.39"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
7.75"w x 11.75"h
|
1/4 page (V)
|
5.0"w x 7.79"h
|
1/3 page (H)
|
6.4"w x 5.0"h
|
1/3 page (V)
|
6.4"w x 7.5"h
|
1/2 page (H)
|
10.25"w x 7.79"h
|
1/2 page (V)
|
5.0"w x 15.21"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
10.25"w x 15.21"h
|
|
demographics
total population |
|
males |
3,950 |
females |
3,771 |
total households |
|
with children |
1,193 |
without children |
691 |
person / household |
3.1 |
household income
average |
$84,438 |
percent over $60k |
67% |
percent over $100k |
34% |
education
none |
9% |
other |
91% |
high school |
34% |
trades |
13% |
college |
19% |
university |
24% |
labour force top industries
average household spending / yr
mortgage payments |
$6,168 |
cell and internet |
$643 |
home renovations |
$3,318 |
rrsp's |
$3,185 |
lotteries |
$170 |
health insurance |
$415 |
appliances |
$438 |
furnishings |
$1,025 |
computer hardware |
$427 |
auto / truck purchase |
$3,707 |
auto / truck lease |
$771 |
air travel |
$512 |
agriculture
total number of farms |
202 |
livestock farms |
4 |
oilseed farms |
18 |
wheat farms |
23 |
farms using internet |
67 |
|