White City Star*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
publication details market info
  • general
  • frequencywkly a
    publication dayfriday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth213
    zoneSK-60MIN-REGINA
  • circulation
  • total circulation:4,208
     paid:0
     controlled:4,208
     electronic:
    audit date: 2015/10/06
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$0.61
    Full Colour 1/4 page $50.00
    1/2 page $50.00
    full page $50.00
    position charge 0.25% of ad cost
    career / classified rate$0.61
    Net FSI rate charge (CPM)$72.00
  • inserts
  • quantity (confirm prior) 4,000
     
    publication specification
     
    booking deadline Wednesday Week Prior
    material deadline Wednesday Week Prior
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 7.75"w x 11.75"h
    1/4 page (V) 5.0"w x 7.79"h
    1/3 page (H) 6.4"w x 5.0"h
    1/3 page (V) 6.4"w x 7.5"h
    1/2 page (H) 10.25"w x 7.79"h
    1/2 page (V) 5.0"w x 15.21"h
    3/4 page (V)
    Page Dominant
    Full page 10.25"w x 15.21"h
  • demographics
  • total population  
    males 3,950
    females 3,771
    total households  
    with children 1,193
    without children 691
    person / household 3.1
  • household income
  • average $84,438
    percent over $60k 67%
    percent over $100k 34%
  • education
  • none 9%
    other 91%
    high school 34%
    trades 13%
    college 19%
    university 24%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $6,168
    cell and internet $643
    home renovations $3,318
    rrsp's $3,185
    lotteries $170
    health insurance $415
    appliances $438
    furnishings $1,025
    computer hardware $427
    auto / truck purchase $3,707
    auto / truck lease $771
    air travel $512
  • agriculture
  • total number of farms 202
    livestock farms 4
    oilseed farms 18
    wheat farms 23
    farms using internet 67
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.