White City Star*
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Roger Holmes
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth213
    zoneSK - 60min - Regina
  • circulation
  • total circulation:4,208
     paid:0
     controlled:4,208
    audit date: 2015/10/06
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.61
    colour B + 1C $50.00
    B + 2C $50.00
    process $50.00
    position charge 0.25% of ad cost
    career / classified rate$0.61
    Net FSI rate charge (CPM)$72.00
  • inserts
  • Insert quantity required 4,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.
    shipping address
    White City Star c/o Star Press 1027-3rd Avenue, Wainwright, AB, T9W 1T6
     
    booking deadline Wednesday Week Prior
    material deadline Wednesday Week Prior
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5.0"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.21"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.21"h"
  • demographics
  • total population  
    males 3,950
    females 3,771
    total households  
    with children 1,193
    without children 691
    person / household 3.1
  • household income
  • average $84,438
    percent over $60k 67%
    percent over $100k 34%
  • education
  • none 9%
    other 91%
    high school 34%
    trades 13%
    college 19%
    university 24%
  • labour force top industries
  • Retail trade 12%
    Health care and social assistance 12%
    Public administration 9%
    Manufacturing 8%
    Agriculture, forestry, fishing and hunting 6%
  • average household spending / yr
  • mortgage payments $6,168
    cell and internet $643
    home renovations $3,318
    rrsp's $3,185
    lotteries $170
    health insurance $415
    appliances $438
    furnishings $1,025
    computer hardware $427
    auto / truck purchase $3,707
    auto / truck lease $771
    air travel $512
  • agriculture
  • total number of farms 202
    livestock farms 4
    oilseed farms 18
    wheat farms 23
    farms using internet 67
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data