general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 212 |
| zone | SK-60MIN-SASKATOON |
circulation
| total circulation: | 18,188 |
| paid: | 1,842 |
| controlled: | 16,346 |
| electronic: | |
| audit date: | 2013/09/24 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.53 |
| Full Colour |
1/4 page |
$140.00 |
|
1/2 page |
$140.00 |
|
full page |
$140.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.53 |
| Net FSI rate charge (CPM) | $97.00 |
inserts
| quantity (confirm prior)
|
18,832
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 212 agates.
Publisher's rights reserved.
Reservation & closing: Monday 10 am previous.
|
| booking deadline
|
Mon 10am MST
|
| material deadline
|
Mon 3pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.1"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
8.5"w x 11.5"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.25"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.25"h
|
|
demographics
| total population |
|
| males |
19,571 |
| females |
19,282 |
| total households |
|
| with children |
5,419 |
| without children |
3,867 |
| person / household |
2.9 |
household income
| average |
$71,677 |
| percent over $60k |
50% |
| percent over $100k |
19% |
education
| none |
20% |
| other |
80% |
| high school |
26% |
| trades |
15% |
| college |
20% |
| university |
19% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,651 |
| cell and internet |
$552 |
| home renovations |
$3,211 |
| rrsp's |
$1,855 |
| lotteries |
$143 |
| health insurance |
$356 |
| appliances |
$366 |
| furnishings |
$783 |
| computer hardware |
$342 |
| auto / truck purchase |
$2,791 |
| auto / truck lease |
$573 |
| air travel |
$340 |
agriculture
| total number of farms |
0 |
| livestock farms |
59 |
| oilseed farms |
189 |
| wheat farms |
136 |
| farms using internet |
690 |
|
