Prince Albert Rural West Combination (Shellbrook Chronicle/Spiritwood Herald)
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: AdWest Marketing Inc. (bookings@adwest.ca)
Group or publisher: Clark Pepper
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneSK - 60min - Prince Albert
  • circulation
  • total circulation:6,528
     paid:201
     controlled:6,327
    audit date: 2013/12/13
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.64
    colour B + 1C $0.00
    B + 2C $0.00
    process $0.00
    position charge N/A
    career / classified rate$2.38
    Net FSI rate charge (CPM)$61.00
  • inserts
  • Insert quantity required 6,221
     
    special instructions
    No larger than 8.5" X 11"; Surcharge may be added according to weight. Folding charges applicable. UNABLE TO ACCEPT SKIDS.
    shipping address
    Shellbrook Chronicle 46 Main Street, Shellbrook, SK, S0J 2E0
     
    booking deadline Tue 9am MST
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.12" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.0"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.0"h"
    Full page 10.25"w x 14.0"h"
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $
    cell and internet $0
    home renovations $
    rrsp's $
    lotteries $
    health insurance $
    appliances $
    furnishings $
    computer hardware $
    auto / truck purchase $
    auto / truck lease $
    air travel $
  • agriculture
  • total number of farms 2,502
    livestock farms
    oilseed farms
    wheat farms
    farms using internet
    Report printed: August 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data