Prince Albert Rural West Combination (Shellbrook Chronicle/Spiritwood Herald)
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: AdWest Marketing Inc. (bookings@adwest.ca)
Group or publisher: Clark Pepper
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneSK - 60min - Prince Albert
  • circulation
  • total circulation:6,528
     paid:201
     controlled:6,327
    audit date: 2013/12/13
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.64
    colour B + 1C $0.00
    B + 2C $0.00
    process $0.00
    position charge N/A
    career / classified rate$2.38
    Net FSI rate charge (CPM)$61.00
  • inserts
  • Insert quantity required 6,221
     
    special instructions
    No larger than 8.5" X 11"; Surcharge may be added according to weight. Folding charges applicable. UNABLE TO ACCEPT SKIDS.
    shipping address
    Shellbrook Chronicle 46 Main Street, Shellbrook, SK, S0J 2E0
     
    booking deadline Tue 9am MST
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.12" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.0"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.0"h"
    Full page 10.25"w x 14.0"h"
  • demographics
  • total population  
    males 11,074
    females 10,620
    total households  
    with children 1,842
    without children 2,044
    person / household 2.9
  • household income
  • average $50,798
    percent over $60k 28%
    percent over $100k 11%
  • education
  • none 33%
    other 67%
    high school 24%
    trades 16%
    college 13%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 24%
    Health care and social assistance 11%
    Educational services 9%
    Retail trade 9%
    Public administration 8%
  • average household spending / yr
  • mortgage payments $3,429
    cell and internet $462
    home renovations $2,492
    rrsp's $684
    lotteries $104
    health insurance $271
    appliances $334
    furnishings $625
    computer hardware $218
    auto / truck purchase $2,164
    auto / truck lease $472
    air travel $254
  • agriculture
  • total number of farms 2,502
    livestock farms 42
    oilseed farms 149
    wheat farms 62
    farms using internet 481
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data