Pembina Combination (Altona RR Valley Echo/Carman Valley Leader/Morden Times/Winkler Times)
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Jack Neufeld
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format9C tabloid
    page depth160
    zoneMB - South East
  • circulation
  • total circulation:22,036
     paid:0
     controlled:22,036
    audit date: 2014/02/19
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$4.00
    colour B + 1C $385.00
    B + 2C $0.00
    process $385.00
    position charge 0.25% of ad cost
    career / classified rate$4.06
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 23,380
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    See Individual Locations , , ,
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.0" 6C - 6.8"
    2C - 2.1" 7C - 8.0"
    3C - 3.3" 8C - 0.0"
    4C - 4.5" 9C - 10.25"
    5C - 5.6" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • demographics
  • total population  
    males 28,441
    females 28,673
    total households  
    with children 7,247
    without children 5,850
    person / household 2.8
  • household income
  • average $54,254
    percent over $60k 32%
    percent over $100k 9%
  • education
  • none 34%
    other 67%
    high school 25%
    trades 11%
    college 16%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Manufacturing 16%
    Health care and social assistance 11%
    Retail trade 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,829
    cell and internet $491
    home renovations $2,787
    rrsp's $814
    lotteries $112
    health insurance $293
    appliances $333
    furnishings $656
    computer hardware $258
    auto / truck purchase $2,334
    auto / truck lease $499
    air travel $279
  • agriculture
  • total number of farms 2,254
    livestock farms 53
    oilseed farms 243
    wheat farms 181
    farms using internet 1,118
    Report printed: August 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data