Interlake Combination (Gimli Spectator/Selkirk Journal/Stonewall Argus&Teulon Times)
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Jennifer Walker
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format9C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:34,649
     paid:0
     controlled:34,649
    audit date: 2014/06/11
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$2.42
    colour B + 1C $3.75
    B + 2C $0.00
    process $375.00
    position charge 0.25% of ad cost
    career / classified rate$2.91
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 44,925
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    See Individual Locations , , ,
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.0" 6C - 6.8"
    2C - 2.1" 7C - 8.0"
    3C - 3.3" 8C - 0.0"
    4C - 4.5" 9C - 10.25"
    5C - 5.6" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • demographics
  • total population  
    males 58,333
    females 58,432
    total households  
    with children 12,440
    without children 12,040
    person / household 2.7
  • household income
  • average $56,680
    percent over $60k 38%
    percent over $100k 13%
  • education
  • none 26%
    other 74%
    high school 25%
    trades 14%
    college 18%
    university 17%
  • labour force top industries
  • Health care and social assistance 13%
    Agriculture, forestry, fishing and hunting 13%
    Retail trade 10%
    Manufacturing 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,731
    cell and internet $484
    home renovations $2,615
    rrsp's $1,065
    lotteries $119
    health insurance $304
    appliances $345
    furnishings $694
    computer hardware $257
    auto / truck purchase $2,576
    auto / truck lease $522
    air travel $309
  • agriculture
  • total number of farms 2,165
    livestock farms 90
    oilseed farms 220
    wheat farms 173
    farms using internet 1,277
    Report printed: June 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data