Interlake Combination (Gimli Spectator/Selkirk Journal/Stonewall Argus&Teulon Times)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencycombo a
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:32,902
     paid:156
     controlled:32,746
     electronic:
    audit date: 2018/10/10
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$2.55
    Full Colour 1/4 page $252.00
    1/2 page $375.00
    full page $375.00
    position charge 0.25% of ad cost
    career / classified rate$2.66
    Net FSI rate charge (CPM)$99.00
  • inserts
  • quantity (confirm prior) 44,925
     
    publication specification
     
    booking deadline Thu 10am CT
    material deadline Fri 10am CT
  • ROP specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 8.25"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • demographics
  • total population  
    males 45,650
    females 45,405
    total households  
    with children 10,729
    without children 9,772
    person / household 2.7
  • household income
  • average $59,441
    percent over $60k 43%
    percent over $100k 18%
  • education
  • none 22%
    other 78%
    high school 25%
    trades 14%
    college 20%
    university 19%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,959
    cell and internet $495
    home renovations $2,674
    rrsp's $1,240
    lotteries $123
    health insurance $320
    appliances $355
    furnishings $727
    computer hardware $264
    auto / truck purchase $2,817
    auto / truck lease $564
    air travel $338
  • agriculture
  • total number of farms 2,211
    livestock farms 65
    oilseed farms 131
    wheat farms 116
    farms using internet 814
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.