Grasslands Combination (Grenfell/Whitewood Herald Sun, Fort Qu'Appelle Times, Melville Advance)
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: SK Weekly Newspapers Assoc. (nnater@swna.com)
Group or publisher: Chris Ashfield
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:7,069
     paid:6,084
     controlled:0
    audit date: 2013/10/25
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.24
    colour B + 1C $300.00
    B + 2C $300.00
    process $300.00
    position charge 0.10% of ad cost
    career / classified rate$2.13
    Net FSI rate charge (CPM)$95.00
  • inserts
  • Insert quantity required 4,880
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    See Individual Locations , , ,
     
    booking deadline Tues 12pm MST
    material deadline Tues 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 5.0"w x 7.79"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • demographics
  • total population  
    males 5,791
    females 6,200
    total households  
    with children 1,116
    without children 1,470
    person / household 2.4
  • household income
  • average $49,185
    percent over $60k 31%
    percent over $100k 10%
  • education
  • none 19%
    other 81%
    high school 30%
    trades 15%
    college 19%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 20%
    Health care and social assistance 13%
    Retail trade 10%
    Transportation and warehousing 8%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $2,850
    cell and internet $422
    home renovations $2,548
    rrsp's $545
    lotteries $114
    health insurance $293
    appliances $339
    furnishings $586
    computer hardware $201
    auto / truck purchase $2,144
    auto / truck lease $504
    air travel $253
  • agriculture
  • total number of farms 921
    livestock farms 18
    oilseed farms 124
    wheat farms 64
    farms using internet 268
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data