general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 176 |
| zone | MB-60MIN-WINNIPEG |
circulation
| total circulation: | 10,424 |
| paid: | 0 |
| controlled: | 10,424 |
| electronic: | |
| audit date: | 2022/02/18 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.55 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$148.00 |
|
full page |
$148.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.87 |
| Net FSI rate charge (CPM) | $150.00 |
inserts
| quantity (confirm prior)
|
11,396
|
|
publication specification
|
|
Thursday publication. 8 column x 176 line tabloid
|
| booking deadline
|
Fri 4pm CT
|
| material deadline
|
Mon 4pm CT
|
|
ROP specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.0"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
2.375"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 6.5"h
|
|
1/3 page (H)
|
10.0"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 8.75"h
|
|
1/2 page (H)
|
10.0"w x 6.5"h
|
|
1/2 page (V)
|
5.0"w x 12.57"h
|
|
3/4 page (V)
|
10.0"w x 9.75"h
|
|
Page Dominant
|
7.45"w x 9.75"h
|
|
Full page
|
10.0"w x 12.57"h
|
|
demographics
| total population |
|
| males |
13,272 |
| females |
13,234 |
| total households |
|
| with children |
2,428 |
| without children |
3,160 |
| person / household |
2.5 |
household income
| average |
$49,546 |
| percent over $60k |
25% |
| percent over $100k |
7% |
education
| none |
32% |
| other |
68% |
| high school |
22% |
| trades |
14% |
| college |
18% |
| university |
15% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,005 |
| cell and internet |
$416 |
| home renovations |
$2,411 |
| rrsp's |
$566 |
| lotteries |
$108 |
| health insurance |
$296 |
| appliances |
$333 |
| furnishings |
$591 |
| computer hardware |
$193 |
| auto / truck purchase |
$2,354 |
| auto / truck lease |
$486 |
| air travel |
$281 |
agriculture
| total number of farms |
1,059 |
| livestock farms |
25 |
| oilseed farms |
56 |
| wheat farms |
44 |
| farms using internet |
346 |
|
