Gimli Express Weekly News
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: AdWest Marketing Inc. (bookings@adwest.ca)
Group or publisher: Lana Meier
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth176
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:11,177
     paid:0
     controlled:11,177
    audit date: 2015/01/31
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.26
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.26
    Net FSI rate charge (CPM)$128.00
  • inserts
  • Insert quantity required 11,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Stonewall Teulon Tribune 150 Wyatt Rd, Winnipeg, MB, R2X 2X6
     
    booking deadline Fri 4pm CST
    material deadline Mon 4pm CST
  • ROP specifications
  • 1C - 1.1" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.1" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.0"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.17"w x 4.5"h"
    1/3 page (square) 6.17"w x 7.0"h"
    1/2 page (V) 5.0"w x 12.57"h"
    1/2 page (H) 10.0"w x 5.71"h"
    Page Dominant 7.45"w x 9.5"h"
    Full page 10.0"w x 12.57"h"
  • demographics
  • total population  
    males 13,385
    females 13,335
    total households  
    with children 2,446
    without children 3,186
    person / household 2.5
  • household income
  • average $49,554
    percent over $60k 25%
    percent over $100k 7%
  • education
  • none 32%
    other 68%
    high school 22%
    trades 14%
    college 18%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 16%
    Health care and social assistance 12%
    Retail trade 11%
    Educational services 9%
    Construction 9%
  • average household spending / yr
  • mortgage payments $3,011
    cell and internet $416
    home renovations $2,409
    rrsp's $569
    lotteries $108
    health insurance $296
    appliances $333
    furnishings $592
    computer hardware $194
    auto / truck purchase $2,340
    auto / truck lease $484
    air travel $279
  • agriculture
  • total number of farms 1,059
    livestock farms 25
    oilseed farms 56
    wheat farms 44
    farms using internet 346
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data