Vibank Quad Town Forum
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: AdWest Marketing Inc. (bookings@adwest.ca)
Group or publisher: Brad Brown
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth224
    zoneSK - 60min - Regina
  • circulation
  • total circulation:1,593
     paid:0
     controlled:1,593
    audit date: 2016/05/09
    audit basis: Publisher SS
  • ROP rates
  • ROP open line rate$0.82
    colour B + 1C $0.00
    B + 2C $0.00
    process $0.00
    position charge 0.20% of ad cost
    career / classified rate$0.82
    Net FSI rate charge (CPM)$89.00
  • inserts
  • Insert quantity required 2,000
     
    special instructions
    Max 30g weight. Additional charge of .005/piece each gram over 30. Maximum finished folded size of 8.5" X 11". Minimum 4" X 6". Folding charges to be applied on inserts exceeding the maximum size. Minimum insert quantity: 500. Minimum folding charge: $12.
    shipping address
    Vibank Quad Town Forum 101 2nd Avenue, Vibank, SK, S0G 4Y0
     
    booking deadline Mon 12pm MT
    material deadline Mon 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5.0"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 16.0"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.87"w x 16.0"h"
  • demographics
  • total population  
    males 2,396
    females 2,241
    total households  
    with children 555
    without children 522
    person / household 2.7
  • household income
  • average $54,303
    percent over $60k 40%
    percent over $100k 8%
  • education
  • none 21%
    other 78%
    high school 32%
    trades 18%
    college 13%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 31%
    Health care and social assistance 11%
    Retail trade 9%
    Transportation and warehousing 6%
    Construction 6%
  • average household spending / yr
  • mortgage payments $3,927
    cell and internet $517
    home renovations $2,727
    rrsp's $1,071
    lotteries $118
    health insurance $296
    appliances $366
    furnishings $740
    computer hardware $270
    auto / truck purchase $3,365
    auto / truck lease $663
    air travel $409
  • agriculture
  • total number of farms 734
    livestock farms 21
    oilseed farms 87
    wheat farms 143
    farms using internet 311
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data