Vibank Quad Town Forum
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Brad Brown
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth224
    zoneSK - 60min - Regina
  • circulation
  • total circulation:3,004
     paid:0
     controlled:3,004
    audit date: 2017/12/31
    audit basis: Publisher SS
  • ROP rates
  • ROP open line rate$0.83
    colour B + 1C $12.00
    B + 2C $12.00
    process $12.00
    position charge 0.20% of ad cost
    career / classified rate$0.83
    Net FSI rate charge (CPM)$89.00
  • inserts
  • Insert quantity required 3,100
     
    special instructions
    Max 30g weight. Additional charge of .005/piece each gram over 30. Maximum finished folded size of 8.5" X 11". Minimum 4" X 6". Folding charges to be applied on inserts exceeding the maximum size. Minimum insert quantity: 500. Minimum folding charge: $12.
    shipping address
    Vibank Quad Town Forum c/o Estevan Press #1 Breeze Street, Estevan, SK, S4A 2L7
     
    booking deadline Mon 12pm CT
    material deadline Mon 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.67"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.857"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.857"h
  • demographics
  • total population  
    males 5,384
    females 5,111
    total households  
    with children 1,432
    without children 1,084
    person / household 2.9
  • household income
  • average $62,925
    percent over $60k 55%
    percent over $100k 23%
  • education
  • none 14%
    other 86%
    high school 32%
    trades 14%
    college 17%
    university 22%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 18%
    Retail trade 11%
    Health care and social assistance 11%
    Public administration 8%
    Manufacturing 6%
  • average household spending / yr
  • mortgage payments $4,453
    cell and internet $548
    home renovations $2,882
    rrsp's $1,538
    lotteries $128
    health insurance $322
    appliances $384
    furnishings $806
    computer hardware $306
    auto / truck purchase $3,264
    auto / truck lease $643
    air travel $399
  • agriculture
  • total number of farms 931
    livestock farms 27
    oilseed farms 109
    wheat farms 168
    farms using internet 392
    Report printed: November 13, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data