general
| frequency | combo m |
| publication day | monday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 216 |
| zone | SK-NORTH EAST |
circulation
| total circulation: | 2,406 |
| paid: | 2,309 |
| controlled: | 97 |
| electronic: | |
| audit date: | 2019/04/03 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $1.50 |
| Full Colour |
1/4 page |
$371.00 |
|
1/2 page |
$431.00 |
|
full page |
$431.00 |
| position charge |
0.50% of ad cost
|
| career / classified rate | $1.72 |
| Net FSI rate charge (CPM) | $97.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
6 column Tabloid format. Column W = 9.5 picas; Pg Depth = 216 Agates. Publisher's rights reserved.
|
| booking deadline
|
Wed. 4pm CT
|
| material deadline
|
Thu 12 pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.75"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.428"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.428"h
|
|
demographics
| total population |
|
| males |
3,071 |
| females |
3,222 |
| total households |
|
| with children |
546 |
| without children |
825 |
| person / household |
2.2 |
household income
| average |
$42,478 |
| percent over $60k |
24% |
| percent over $100k |
6% |
education
| none |
28% |
| other |
72% |
| high school |
31% |
| trades |
15% |
| college |
16% |
| university |
10% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,439 |
| cell and internet |
$382 |
| home renovations |
$2,197 |
| rrsp's |
$140 |
| lotteries |
$89 |
| health insurance |
$271 |
| appliances |
$315 |
| furnishings |
$519 |
| computer hardware |
$157 |
| auto / truck purchase |
$1,698 |
| auto / truck lease |
$376 |
| air travel |
$203 |
agriculture
| total number of farms |
566 |
| livestock farms |
13 |
| oilseed farms |
142 |
| wheat farms |
52 |
| farms using internet |
193 |
|
